Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger ties with Fletcher Leisure for golf collections
Tommy Hilfiger ties with Fletcher Leisure for golf collections
13
Jul '11
The Tommy Hilfiger Group, which is wholly owned by PVH Corp, is pleased to announce an agreement with Fletcher Leisure Group to license men's and women's golf apparel, beginning Spring 2012 in the U.S., Canada and Europe. Inspired by Tommy Hilfiger's signature classic American sensibility with a twist, the collection adapts technical performance fabrics with a focus on style and fit.

"Golf represents the ultimate prep lifestyle, and we are excited to expand our presence in the performance area,” said Tommy Hilfiger. “Our golf collection is inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course.”

Celebrating the brand's preppy heritage, the new collection includes four groups: Core, Cape Cod, St. Barth's and Cape Town. The Core collection gives time-honored basics an updated look while an assortment of fits accommodates the movement required for golf. Cape Cod draws inspiration from the Eastern seaboard, in particular photographs of the Kennedys in the 60s, with exploded plaids, seersucker stripes and grosgrain details. St. Barth's incorporates the sights and sounds of the island; bold stripes and pops of color are featured throughout. Cape Town takes cues from the brightly colored architecture of the city, offering a balance of brights and pastels to create preppy printed bottoms for women and a new, colorful plaid for men.

“We are excited to partner with the Fletcher Leisure Group and take our golf apparel business to the next level with both a greater style range and broader distribution,” said Anne Marino, President of Licensing for Tommy Hilfiger. “Fletcher Leisure Group is a category leader in golf apparel with a strong reputation and expertise in design and sourcing. We are looking forward to a successful relationship with their team.”

Key to the collection are designs that incorporate three technical performance fabrics. The first is a 100% polyester fabric with moisture wicking capabilities that keep garments dry and provide the anti-odor properties essential in a technical garment. The second is a hybrid fabric that delivers superior styling, quality and comfort. Combining the comfort and ease of cotton with technical performance fabric allows the garment to draw away moisture and dry rapidly while maintaining the softness of cotton. The third fabric is constructed using a high functioning yarn in all-polyester, polyester/spandex and cotton-polyester blends. The unique structure of the yarn creates garments that are breathable yet entirely moisture free.

"The Tommy Hilfiger brand is perfectly aligned with the values of the golf market and we are very pleased to be combining our experience with the creativity and imagination of the Tommy Hilfiger team,” said Mark Fletcher, President. “Our timing could not be better as the global strength of Tommy Hilfiger continues to gain momentum and we are leveraging this with a collection that is truly ideal for golf."

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search