Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger ties with Fletcher Leisure for golf collections
Tommy Hilfiger ties with Fletcher Leisure for golf collections
13
Jul '11
The Tommy Hilfiger Group, which is wholly owned by PVH Corp, is pleased to announce an agreement with Fletcher Leisure Group to license men's and women's golf apparel, beginning Spring 2012 in the U.S., Canada and Europe. Inspired by Tommy Hilfiger's signature classic American sensibility with a twist, the collection adapts technical performance fabrics with a focus on style and fit.

"Golf represents the ultimate prep lifestyle, and we are excited to expand our presence in the performance area,” said Tommy Hilfiger. “Our golf collection is inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course.”

Celebrating the brand's preppy heritage, the new collection includes four groups: Core, Cape Cod, St. Barth's and Cape Town. The Core collection gives time-honored basics an updated look while an assortment of fits accommodates the movement required for golf. Cape Cod draws inspiration from the Eastern seaboard, in particular photographs of the Kennedys in the 60s, with exploded plaids, seersucker stripes and grosgrain details. St. Barth's incorporates the sights and sounds of the island; bold stripes and pops of color are featured throughout. Cape Town takes cues from the brightly colored architecture of the city, offering a balance of brights and pastels to create preppy printed bottoms for women and a new, colorful plaid for men.

“We are excited to partner with the Fletcher Leisure Group and take our golf apparel business to the next level with both a greater style range and broader distribution,” said Anne Marino, President of Licensing for Tommy Hilfiger. “Fletcher Leisure Group is a category leader in golf apparel with a strong reputation and expertise in design and sourcing. We are looking forward to a successful relationship with their team.”

Key to the collection are designs that incorporate three technical performance fabrics. The first is a 100% polyester fabric with moisture wicking capabilities that keep garments dry and provide the anti-odor properties essential in a technical garment. The second is a hybrid fabric that delivers superior styling, quality and comfort. Combining the comfort and ease of cotton with technical performance fabric allows the garment to draw away moisture and dry rapidly while maintaining the softness of cotton. The third fabric is constructed using a high functioning yarn in all-polyester, polyester/spandex and cotton-polyester blends. The unique structure of the yarn creates garments that are breathable yet entirely moisture free.

"The Tommy Hilfiger brand is perfectly aligned with the values of the golf market and we are very pleased to be combining our experience with the creativity and imagination of the Tommy Hilfiger team,” said Mark Fletcher, President. “Our timing could not be better as the global strength of Tommy Hilfiger continues to gain momentum and we are leveraging this with a collection that is truly ideal for golf."


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search