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McDonald's to create sustainable uniforms for staff
Jul '11
McDonald's is announcing a new long-term partnership with leading British designers, Wayne and Gerardine Hemingway, their Hemingway Design team and upcycling company, Worn Again, to design the uniform for its 85,000 employees.

The collaboration is part of a long-term strategy and ambition for McDonald's to create sustainable uniforms for its staff.

Worn Again will be using its expertise to help create new uniforms for McDonald's with the aim of making it 100% closed loop recyclable, where uniforms are recollected in restaurants, reprocessed into raw materials and made back into uniforms again as part of a 'closed loop' system. McDonald's is the first company in the UK to commit to developing a closed loop uniform.

Jez Langhorn, Vice President, People, McDonald's UK, said:
“Our people welcome 3 million customers a day into our restaurants and they are at the heart of our business. We invest in them to provide nationally recognised qualifications and flexible working – just as important to them is the uniform they wear.

“We're delighted to be working with a British design team led by Wayne Hemingway in the creation of a UK first – the closed loop recyclable uniform. Our staff share Worn Again's commitment to sustainability and I hope that together we can create a uniform design model for the future which others can follow.”

The new designs will be unveiled next year before the start of the London 2012 Olympic Games, and McDonald's top performing employees will be the first to wear Wayne and Gerardine's designs at the McDonald's Olympic Park restaurants. Employees across the UK are competing for a chance to work at the Olympic Park restaurants – only staff who demonstrate the very best in customer service will be given the opportunity.

After the London 2012 Olympic Games, the new uniform designs will be rolled out to McDonald's 1,200 restaurants and 85,000 employees across the UK.

Wayne Hemingway, who with his wife Gerardine co-founded the acclaimed Red or Dead label, commented:
“The collaboration with McDonald's fits with what we stand for – great design that goes hand in hand with long-term sustainability. This is a bold commitment from McDonald's, and one that we are delighted to be part of. But as well as being a move towards sustainability, these clothes need to feel fabulous to wear. The next few months are going to be busy, as we work on creating a young and fresh look for McDonald's employees, to be unveiled in time for the London 2012 Olympic Games.”

CEO of Worn Again, Cyndi Rhoades, said:
“McDonald's is a progressive company and we're excited to be helping it with its ambition to develop a uniform range that over time will eventually become 100% closed loop recyclable. It's important for small innovation companies like us to work with big brands and uniform partner Dimensions/ Alexandra to create economies of scale and bring about real change across a variety of sectors.”


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