Home / Knowledge / News / Apparel/Garments / LYCRA beauty fabric for swimwear showcased at Mode City
LYCRA beauty fabric for swimwear showcased at Mode City
16
Jul '11
INVISTA, one of the world's largest integrated producers of fibers and polymers, introduced its innovative LYCRA beauty fabric shaping certification program into the swimwear world at Mode City in Paris, July 9-11.

INVISTA commissioned a consumer research study earlier this year as a follow-up to the success of its LYCRA beauty fabric launch in shaping intimates. The results showed that 96 percent of women rate 'fit' as the most important swimwear feature; the study also highlights that there is a large gap between the perceived importance and the level of satisfaction across all attributes among women who were interested in shaping swimwear. Overall, women want more comfort, improved shaping performance and more emotional satisfaction from their swimwear.

With the aim to bridge that satisfaction gap, LYCRA beauty fabric for shaping swimwear meets both the Xtra Life LYCRA fibre brand standards - to resist suntan lotion, body oils, UV exposure and chlorine, for long-lasting, beautiful shaping - as well as the shaping and comfort requirements of the LYCRA beauty fabrics platform.

Two categories of dedicated LYCRA beauty fabric for swimwear can now help brands and designers choose attributes that are designed to meet their specific needs:

• Firm: LYCRA beauty fabrics for beautifully slimming bathing suits with comfort in motion
• Extra Firm: LYCRA beauty fabrics for swimwear outfits needing a high degree of recovery power for specialized shaping designs

“After its resounding success within the intimate apparel segment, INVISTA is extending its Science of Shaping insights to other types of shaping garments,” said Ninabeth Sowell, INVISTA's global marketing director for intimate apparel and swimwear. “The LYCRA beauty fabric platform is following a natural progression by combining proven LYCRA beauty fabric shaping performance with the benefits of our premium Xtra Life LYCRA fiber, creating a perfect fit for shaping swimwear,” she said.

Leading swimwear fabric mills have already embraced the platform, including Brugnoli Giovanni SpA, Carvico SpA, Darlington Fabrics, Eurojersey SpA (Sensitive FIT), Guangdong Charming Co. Ltd, Guangdong Derun Textile Co Ltd, Gwo Jyh Warp Knitting Industry Co Ltd, Jersey Lomellina SpA, Liebaert, Maglificio Ripa Srl, Piave Maitex SpA, Wegal & Tricotel SpA and Rosset Group.

Newly-approved LYCRA beauty fabrics for swimwear from mills from four continents were showcased at the INVISTA stand at Mode City (Hall 1/M64 – N75), as well as the first commercially available garments qualifying for LYCRA beauty fabric in swimwear. Visitors also learned about the diversity of the LYCRA beauty fabric platform, including:

• Latest high performance and specialty fabrics for intimate apparel
• Latest commercial adoptions of shaping intimates with LYCRA beauty fabric
• Latest commercial and concept garments showcasing the new LYCRA beauty seamless developments

INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio, bringing added value to customers throughout the apparel value chain.

LYCRA is a trademark of INVISTA.

INVISTA


Must ReadView All

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD, Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills at an ITF meeting.

Textiles | On 23rd Nov 2017

Successful cotton year 2016-17 for ITF Cotton Team

Demonstrating collaborative growth in Tamil Nadu’s textile sector,...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search