Home / Knowledge / News / Apparel/Garments / Naagal Garments on product category & store expansion drive
Naagal Garments on product category & store expansion drive
16
Jul '11
Along with store count expansion, Naagal Garments, owners of apparel brands - MBA and Club Fox, plan to enter new product categories like winter suits and blazers under Club Fox and formal shirts and trousers under MBA.

MBA is a mid-segment casual wear brand with offerings like casual shirts, casual trousers and denims and targets the age group between 18 and 35. Club Fox offers formal as well as casual shirts, cotton and formal trousers, t-shirts and also denims.

However the biggest difference lies in the way both the brands are sold. While MBA is sold through distribution and multi-brand outlets, Club Fox is retailed through exclusive brand outlets (EBOs).

Currently Club Fox is available in 200 stores in tier I, II and III towns and cities, while MBA is sold in seven states across the country, mainly in the western and northern regions.

“We are planning to launch two new categories namely suits and blazers. We already have around 220 stores across the country and by the end of this financial year we wish to open another 80 more stores and cross the 300 mark”, Mr Arvinder Singh, Retail Head, Naagal Garments told fibre2fashion.

He further informed, “We have already explored Western and Northern India. We have a good presence in MP, Gujarat and Maharashtra and in north we have presence in Punjab, Haryana and UP. So now we are targeting Eastern and Southern India.

“We started with the West, moved to the North and so now we will be expanding to the East and the South. We will be expanding to Kolkata, Bihar, Jharkhand and Orissa in the East and in Southern India it will be Karnataka, Andhra and Tamil Nadu”.

Revealing more details he said, “To open our stores of around 500-800 sq.ft, the minimum investment required is Rs five million. The franchisee owners need to deposit the amount with our company, after which, we provide the stock to them on consignment basis, with the return on investment (RoI) being around 25% per annum”.

Speaking about the upcoming festival season, he informed, “Foreseeing the festive times ahead, we are expecting good sales during Diwali, and in East we are looking forward to good sales during Durga Puja. So, we see a good period ahead”.

“However, there has been a hike in prices of textile raw materials, resulting in a rise in garment prices, due to which consumer buying sentiment is low-key. There will be a downward trend in the buying patterns of the consumers, due to which, we are expecting 10-15% lesser sale in this festival season compared to the last year”, he summed up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search