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Wadhawan Lifestyle to bring two more global brands to India
18
Jul '11
Wadhawan Lifestyle Retail Private Limited (WLRPL), the lifestyle arm of Wadhawan Group, a company into diversified businesses, proposes to launch at least two leading global fashion brands in the country by next quarter.

The Mumbai-based company presently holds licences and trades international brands like Christian Audigier, Ed Hardy and Adolfo Dominguez in India.

WLRPL is presently in talks with four to five brands and is positive on closing deals with at least two of them by next quarter.

In the meantime, the company has already embarked on plans for expansion of its existing labels including Adolfo Dominguez and Ed Hardy. It is considering raising the number of Adolfo Dominguez stores as presently there is only one outlet for the brand, which is located in Delhi.

As against this, Ed Hardy, which was launched in the country by the Group in 2007, is presently sold at 20 points of sale (POS). The company intends to launch around 30 new outlets for the brand in Tire I and Tier II cities by March 2012, so as to enhance presence of the brand and proposes to invest Rs. 350 million for the purpose.

Apart from enhancing its portfolio of global brands, the company even proposes to come up with its personalized brands within next two years.

WLRPL achieved Rs. 200 million in sales during last fiscal and is eyeing to attain one billion rupees in sales over the next three years.

Fibre2fashion News Desk - India

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