Home / Knowledge / News / Apparel/Garments / Mango Clothing eyes Russian expansion
Mango Clothing eyes Russian expansion
18
Jul '11
The growing middle class population in emerging countries has caught the attention of Mango Clothing, one of the Spain's most popular urban fashion garment stores. However, Russia has caught its attention the most due to its high GDP.

Russia is likely to supersede Canada this year as a nation with 10th highest GDP in the world. According to the International Monetary Fund's (IMF) estimates the Russian economy would grow by over two times to US$ 3.2 trillion by close of 2016, and would thus become the fifth biggest economy in the world.

Also, Russia is a large country and has a very fashion-oriented market, and Mango's product range matches with the taste of Russian consumers.

Mango embarked on its business in Russia in 1999 and it now operates 72 outlets across the country, which includes 13 new outlets opened in 2010. Early this year, the company has started its new offices in the country, and the company intends to raise the total number of its retail outlets in Russia to 200 by 2014.

Mango proposes to launch new outlets not only in densely populated North Western part of Russia, but even in Sakhalin to the Far East of the country.

These new launches form a part of the major change in the company's strategy, which is aimed at focusing on cities with a minimum population of 15,000 people, as against its old strategy of focusing on cities with a population of at least 500,000 people.

This change in strategy mirrors the growing influence of middle income consumers who are even concentrated in small cities apart from the bigger metropolitan cities. Once the company penetrates to a reasonable extent in the Russian market, it would then make inroads in other CIS countries like Turkmenistan and Tajikistan.

In addition, Mango intends to launch a new 'Mango Touch' boutique retailing accessories in Barcelona and Moscow.

Fibre2fashion News Desk - India

Must ReadView All

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Apparel/Garments | On 7th Dec 2016

Bangladesh RMG exports up 6.39% in July-Nov 2016

Readymade garment (RMG) exports from Bangladesh increased by 6.39 per ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search