Home / Knowledge / News / Apparel/Garments / Mango Clothing eyes Russian expansion
Mango Clothing eyes Russian expansion
Jul '11
The growing middle class population in emerging countries has caught the attention of Mango Clothing, one of the Spain's most popular urban fashion garment stores. However, Russia has caught its attention the most due to its high GDP.

Russia is likely to supersede Canada this year as a nation with 10th highest GDP in the world. According to the International Monetary Fund's (IMF) estimates the Russian economy would grow by over two times to US$ 3.2 trillion by close of 2016, and would thus become the fifth biggest economy in the world.

Also, Russia is a large country and has a very fashion-oriented market, and Mango's product range matches with the taste of Russian consumers.

Mango embarked on its business in Russia in 1999 and it now operates 72 outlets across the country, which includes 13 new outlets opened in 2010. Early this year, the company has started its new offices in the country, and the company intends to raise the total number of its retail outlets in Russia to 200 by 2014.

Mango proposes to launch new outlets not only in densely populated North Western part of Russia, but even in Sakhalin to the Far East of the country.

These new launches form a part of the major change in the company's strategy, which is aimed at focusing on cities with a minimum population of 15,000 people, as against its old strategy of focusing on cities with a population of at least 500,000 people.

This change in strategy mirrors the growing influence of middle income consumers who are even concentrated in small cities apart from the bigger metropolitan cities. Once the company penetrates to a reasonable extent in the Russian market, it would then make inroads in other CIS countries like Turkmenistan and Tajikistan.

In addition, Mango intends to launch a new 'Mango Touch' boutique retailing accessories in Barcelona and Moscow.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search