Home / Knowledge / News / Apparel/Garments / Mango Clothing eyes Russian expansion
Mango Clothing eyes Russian expansion
18
Jul '11
The growing middle class population in emerging countries has caught the attention of Mango Clothing, one of the Spain's most popular urban fashion garment stores. However, Russia has caught its attention the most due to its high GDP.

Russia is likely to supersede Canada this year as a nation with 10th highest GDP in the world. According to the International Monetary Fund's (IMF) estimates the Russian economy would grow by over two times to US$ 3.2 trillion by close of 2016, and would thus become the fifth biggest economy in the world.

Also, Russia is a large country and has a very fashion-oriented market, and Mango's product range matches with the taste of Russian consumers.

Mango embarked on its business in Russia in 1999 and it now operates 72 outlets across the country, which includes 13 new outlets opened in 2010. Early this year, the company has started its new offices in the country, and the company intends to raise the total number of its retail outlets in Russia to 200 by 2014.

Mango proposes to launch new outlets not only in densely populated North Western part of Russia, but even in Sakhalin to the Far East of the country.

These new launches form a part of the major change in the company's strategy, which is aimed at focusing on cities with a minimum population of 15,000 people, as against its old strategy of focusing on cities with a population of at least 500,000 people.

This change in strategy mirrors the growing influence of middle income consumers who are even concentrated in small cities apart from the bigger metropolitan cities. Once the company penetrates to a reasonable extent in the Russian market, it would then make inroads in other CIS countries like Turkmenistan and Tajikistan.

In addition, Mango intends to launch a new 'Mango Touch' boutique retailing accessories in Barcelona and Moscow.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X