Home / Knowledge / News / Apparel/Garments / Freshpair to celebrate 'National Underwear Day'
Freshpair to celebrate 'National Underwear Day'
18
Jul '11
On August 5, Freshpair will celebrate the 9th Annual National Underwear Day by urging Americans to throw away their underwear! According to a recent Freshpair poll, 73% of Americans wear stained, overstretched, hole-y underwear that is well past its expiration date.

Our solution: celebrate National Underwear Day 2011 by giving away 5,000 pairs of underwear to men and women all across the country, from August 1-31st to replace this unfit underwear with a fresh pair. Sound familiar? It should! Last year, startled by the fact that 80% of Americans wear the same style of underwear their entire adult lives, we gave away 5,000 pairs with the chance to try something new.

Since then, we've successfully lowered that to 79.9999%, and this year, we're continuing our mission to show people just how great new underwear can be.

"People think just because you can't see their underwear, it doesn't matter how it looks. National Underwear Day changes that opinion, year after year. Last year's response was huge, so we know people are open to change,” says Freshpair President Matthew Butlein.

Regardless of how many pairs they own, the average American man or woman alternates between the same 10 pairs of underwear or panties, each one clocking approximately 900 hours of wear a year. That's five weeks worth of sweating, stretching and being sat on. Factor in roughly 60 wash and dry cycles, and it's a miracle they're still in one piece.

Except they're not—holes, stains, loss of shape and droopy elastic rob each pair of comfort and the ability to make you feel great. So why do people still wear them? Every excuse, from they can't find it at their local stores anymore to it's their lucky pair.

That's where the giveaway comes in. Contestants can choose the style they want, ranging from classic briefs to sexy thongs, so it gives them a chance to either replace their current style or try something new.

Sponsors include Calvin Klein, Wacoal, Papi, b.tempt'd, 2(x)ist, Bali, C-IN2, Clever, Barely There, Go Softwear, Natori, Le Mystere, Cocksox, Hanes, Vanity Fair, Elle Macpherson Intimates and Maidenform. In addition to the giveaway, we're putting our hottest brands on sale, including ASSETS, Gregg Homme, Carnival, Joe Snyder, Ed Hardy, BumGear, Glamorise, Male Power and more!

At Freshpair, we believe the perfect fitting underwear or panty is the key to feeling your best, and on National Underwear Day, we celebrate our passion for feeling great with the rest of the world.

This unique holiday first began in 2001 when Freshpair models took over Times Square in their underwear, collecting signatures that petitioned for an official day of underwear appreciation. In the eight years that followed, the festivities have gone from star-studded underwear runway shows to record-breaking online giveaways.


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search