Home / Knowledge / News / Apparel/Garments / Commercial success for LYCRA Beauty Fabric Program
Commercial success for LYCRA Beauty Fabric Program
19
Jul '11
INVISTA, one of the world's largest integrated producers of fibers and polymers, showcased highlights of LYCRA beauty fabric's commercial adoptions from international intimate apparel brands at Mode City in Paris, July 9-11.

As of June 2011, more than 40 brands, ranging from true shapewear players, high-end fashion or mainstream brands from around the world adopted INVISTA's innovative LYCRA beauty fabric program for shaping intimates. The program launched with great success for intimate apparel at Mode City in September 2010.

Before the launch, INVISTA commissioned global research to understand what women consider to be important attributes in their shapewear, and how well their expectations were met. The study revealed a large gap between the importance of attributes and the level of their consumer satisfaction across the shapewear market.

“We are proud to report that not even one year after its launch, internationally renowned intimate apparel brands such as Bali, La Perla, Spanx and Wacoal are already featuring LYCRA beauty fabric in their shaping designs,” said Alistair Williamson, INVISTA Apparel's managing account director for intimate apparel and swimwear in Europe and North America. “Furthermore, less than a year after the launch, we have issued close to 3 million LYCRA beauty fabric hangtags—a clear indication that our dedicated shapewear offering is addressing a market need.”

This year, the LYCRA beauty platform is expanding to meet the consumers' increased desire for shaping and comfort with a wider selection of intimate apparel materials, ranging from delicate lace or ultra-lightweight fabrics to seamless garment construction technology.

Visitors were offered a glimpse of commercial samples from brands that have adopted LYCRA beauty fabric at the INVISTA stand at Mode City (Hall 1/M64 – N75) and learned about the diversity of the LYCRA beauty fabric platform, including:

• Latest high performance and specialty fabrics for intimate apparel
• Latest commercial and concept garments showcasing the new LYCRA beauty seamless developments
• Launch of LYCRA beauty fabric for shaping swimwear and first commercially available garments

INVISTA

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search