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Joe Fresh to open four more stand-alone stores
Jul '11
The Joe Fresh brand is excited to announce the opening of four new stores in Ontario and Quebec in the second half of 2011. These new stores will bring the apparel, beauty and accessory collections Canadians have come to love to more shoppers with convenient new locations.

"We have had a fabulous response to the Joe Fresh stores opened so far and continue to look for additional locations across the country to reach our savvy shoppers," says Joseph Mimran of Joseph Mimran & Associates, Creative Director, Apparel, Home and Entertainment for Loblaw Companies Limited. "These four new locations will help us reach our goal to open 20 stand-alone stores in Canada over the next couple years."

Locations of the stores:
• Golden Mile, 1880 Eglinton Avenue East, Unit # 143, Toronto, Ontario, M1L 2L1
• Brossard, 9375 Boulevard Leduc, Unit #L14B, Brossard, QC, J4Y 0A5

• Carlton & Jarvis (The Gardens), 60 Carlton Street, Toronto, ON, M5B 1L1
• Queen & Portland, 589 Queen StreetWest, Unit #4, Toronto, ONT, M5B 1L1

The stores will follow the same modern store design set out by award-winning Toronto commercial interior design firm, Burdifilek, as our existing free-standing stores. Burdifilek has created a clean, minimal backdrop that showcases the colour and fabrication of the Joe Fresh collections. Fixtures and finishes are rendered in a unified palette of crisp white, clear sandblasted acrylics and heavily textured natural oak atop a soft grey matte floor. Parsons tables and a powder-coated white metal wall system artfully frame the collections.

As a celebration of the openings each store will offer a weekend of savings, specials and giveaways for customers. Each new store will also offer 20 per cent off all purchases on opening day.

Offering Canadians stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh brand is Loblaw Companies Limited's answer to Canadian consumers' desire for accessible, of-the-moment style.

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