Home / Knowledge / News / Apparel/Garments / Overseas clothing retailers start lining back at Sri Lankan doors
Overseas clothing retailers start lining back at Sri Lankan doors
Jul '11
The Sri Lankan apparel manufacturing sector, which suffered a setback following the global economic turmoil in 2008, has started luring back overseas buyers, who had shifted their sourcing to other cost-competitive Asian countries.

“Mainly, Sri Lanka apparel's overall offer is still relevant with our customers and they have a long and strong relationship with the vendor base here. Sri Lanka's industry has also proven to be extremely resilient under trying conditions and continues to be a reliable supplier”, says Mr. M Raghuraman, CEO - Corporate Marketing & Branding, Brandix Lanka Ltd.

He continued by saying, “Actually Sri Lanka's exports to Europe continued to grow in spite of the recession and the withdrawal of GSP+ benefits. In 2005, when the country gained duty-free status to Europe, apparel exports posted US $1billion revenues in the year.

“In 2009, at the height of the recession, Sri Lanka's exports to the EU stood at US $1.65 billion which was a 3% growth over the previous year and in 2010, despite the negative sentiment created with the removal of the duty free concession, our exports maintained the growth level of 3% over 2009.

“The first four months of this year also shows a strong growth. There are many contributory factors to this sustained growth with key retailers re-stocking their inventory and a number of supplier nations having issues with rising cost and labor unrests etc”.

When asked as to how, they could capture the emerging growth in their key market, he said, “The industry is continuously exploring avenues of increasing the value-add for the customer. We are placed in a winning region as apparel exports out of the region are over US $40 billion.

“Sri Lanka's strategic location and as a shipping hub, offers many ways in which we can leverage the strengths of the region and make an overall compelling offer. We aim to build on offering product design and innovation, value-added services to the regional players and in turn to our customers.

“The decades long relationships we have built with our customers have moved from mere transactional to more strategic partnerships. So by adding more value we are likely to not only grow with our existing customers but also to attract new customers. H&M, the largest and fastest growing European retailer, this year established a sourcing office in Sri Lanka which emphasizes the level of confidence placed in our industry.

To our enquiry as to whether their old customers would have returned and placed new orders, he informed, “Our strategy is to establish relationships with our customers that are narrow and deep so generally with this type of commitment both players are in for the duration. The recession has affected both the customers and the vendor base, but if the relationship is a strategic one, then both parties work together to weather it out.

“So, I don't believe our country has witnessed any customers moving away. If any do, it is if and when the strategic fit is no longer relevant, but as long as we continue to evolve to provide the changing demands of the customer then the business stays and grows”, he summed up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search