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Wacoal World to feature Wacoal's international collections
Jul '11
Wacoal, a leading intimate apparel brand, is about to launch a new online store featuring fresh and exotic collections from across the globe, which are specially designed for petite and slender-framed women.

Wacoal World will offer an array of styles that shoppers will not be able to find on any other website or in any store in the United States. The styles found on Wacoal World are created by designers who work at the Wacoal headquarters in Japan and in fashion capitals in the United States and other parts of Asia.

In Asia, most women recognize the name Wacoal and many of them enjoy wearing the beautiful lingerie found in the collections designed with their cultures and physiques in mind. Wacoal believes that petite and slender-framed women in the United States will love how the bras, panties, shapewear, and other intimate apparel found in these international collections fit and feel, which is why they are going to be available exclusively in the company's new online store. Wacoal World will debut with key pieces from Japan, such as the unique Ribbon Bra embellished with delicate bows and lace.

Collections from other parts of the world will be added starting in fall 2011.

"Launching Wacoal World is another milestone for the brand bringing intimate apparel from across the globe to the U.S. consumer's front door," said Bob Vitale, executive vice president of marketing and sales for Wacoal America." We are excited to share Wacoal's international collections and continue our promise of offering women intimate apparel with superior quality, comfort, and fit."

To further serve loyal customers, especially those with petite and slender frames, Wacoal World will carry items from the United States Petite Collection, such as the best-selling, sleek Embrace Lace Push Up Bra.


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