Home / Knowledge / News / Apparel/Garments / Bongo label to continue partnership with Audrina
Bongo label to continue partnership with Audrina
21
Jul '11
Iconix Brand Group, Inc. announced it will continue its partnership with television personality Audrina Patridge for the Bongo Fall 2011 multi-media marketing campaign. This marks the first time Patridge will appear in a television commercial for the junior brand which is exclusively sold nationwide at KMart and Sears. The actress is best known for her role on VH1's Audrina and MTV's The Hills.

Audrina Patridge commented, "It was an amazing experience shooting my first television commercial. The concept for the campaign was playful yet sexy and I got to dance around on set which is always fun." Patridge added, "I love Bongo because there are so many great options to choose from that are affordable and fashion forward. Bongo has all the fall trends from animal prints to graphic t-shirts."

The creative for the campaign features a sexy Patridge, dancing all alone, as seen through the eyes of a voyeur. The television commercial will be seen later this summer and the print and online campaign will debut in August issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as in Sears and Kmart marketing collaterals in stores, outdoor and online at www.bongo.com.

Dari Marder, chief marketing officer, Iconix Brand Group commented, "Audrina has been an amazing partner for Bongo. She embodies the essence of the brand, she is flirtatious yet sexy and has a great sense of style. We are excited to launch our television commercial and campaign with her this Fall."

Patridge will make personal appearances on behalf of the brand throughout the year at KMart and Sears.




Iconix Brand Group


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search