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Bongo label to continue partnership with Audrina
Jul '11
Iconix Brand Group, Inc. announced it will continue its partnership with television personality Audrina Patridge for the Bongo Fall 2011 multi-media marketing campaign. This marks the first time Patridge will appear in a television commercial for the junior brand which is exclusively sold nationwide at KMart and Sears. The actress is best known for her role on VH1's Audrina and MTV's The Hills.

Audrina Patridge commented, "It was an amazing experience shooting my first television commercial. The concept for the campaign was playful yet sexy and I got to dance around on set which is always fun." Patridge added, "I love Bongo because there are so many great options to choose from that are affordable and fashion forward. Bongo has all the fall trends from animal prints to graphic t-shirts."

The creative for the campaign features a sexy Patridge, dancing all alone, as seen through the eyes of a voyeur. The television commercial will be seen later this summer and the print and online campaign will debut in August issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as in Sears and Kmart marketing collaterals in stores, outdoor and online at www.bongo.com.

Dari Marder, chief marketing officer, Iconix Brand Group commented, "Audrina has been an amazing partner for Bongo. She embodies the essence of the brand, she is flirtatious yet sexy and has a great sense of style. We are excited to launch our television commercial and campaign with her this Fall."

Patridge will make personal appearances on behalf of the brand throughout the year at KMart and Sears.

Iconix Brand Group

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