Home / Knowledge / News / Apparel/Garments / Bicycle-themed apparel to promote the Millennium Promise
Bicycle-themed apparel to promote the Millennium Promise
22
Jul '11
Millennium Promise, the leading international nonprofit organization dedicated to ending extreme poverty, and the USA Pro Cycling Challenge unveiled designs for bicycle-themed apparel created by Tommy Hilfiger. There are two specific designs that promote Millennium Promise and a special program tied to the race called “Spokes of Change”. The USA Pro Cycling Challenge will donate all proceeds from the sale of these shirts to Millennium Promise.

Hilfiger, who last year was named a Millennium Promise MDG Global Leader, has donated his resources to design these two specially designed shirts to benefit Millennium Promise. Merchandise will be sold online at its website and during the USA Pro Cycling Challenge August 22- 28.

This summer's showing of the USA Pro Cycling Challenge, known as America's Pro Tour, will feature 128 of the world's top professional cyclists and is slated to be one of the largest professional cycling events in the United States. In May, the race announced the donation of the presenting sponsorship to Millennium Promise, marking the first time a charity has received sponsorship rights in a professional sporting event in the United States. All proceeds raised from the sale of the merchandise will directly benefit Millennium Promise.

“We are thrilled that Tommy Hilfiger and his extraordinary creative team are bringing their eminent talents to this exciting event,” said Millennium Promise CEO John W. McArthur. “This inaugural American race is a rare opportunity for leaders from sport, fashion, business and media to 'break from the pack' in pioneering new forms of collaboration to help end extreme poverty.”

“I have been honored to work with Millennium Promise on initiatives to eradicate extreme poverty," said Tommy Hilfiger, Millennium Promise MDG Global Leader. "By donating and raising funds for the Millennium Village Project in Ruhiira, Uganda, we have been able to really make a difference in the lives of over 50,000 people. Buying the apparel for the USA Cycling Challenge is another way to support the Millennium Promise organization, which empowers people in areas of extreme poverty to become sustainable, for generations to come.”

“The USA Pro Cycling Challenge is dedicated to using this international cycling competition to help promote the goals of Millennium Promise to end extreme poverty in our lifetime,” said Shawn Hunter, co-chairman of the USA Pro Cycling Challenge. “The merchandise will give people across the globe the opportunity to showcase their commitment to the cause.”

USA Pro Cycling Challenge


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.8%
No
13.0%
Skip
10.1%

Total Votes: 69

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.3%
No
27.5%
Skip
10.1%

Total Votes: 69

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.5%
No
10.1%
Skip
4.3%

Total Votes: 69

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.4%
No
11.6%
Skip
13.0%

Total Votes: 69


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search