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Robert Graham set to launch premium denim line
22
Jul '11
On the heels of a large investment into the Robert Graham brand and the announcement of Michael Buckley joining as the new Chief Executive Officer, Robert Graham Holdings is pleased to announce its men's denim licensing partnership with International Denim Group N.A. led by President Gary Sims, former President of Wholesale at William Rast. The premium denim line will launch for spring 2012.

“We have the right team on board,” says Robert Stock, Creator and Designer of Robert Graham. “This is the most natural category for our collectors to embrace- they will enjoy the specialized world of fabric washes, details and fits that they have come to know from our collection product.”

Robert Graham denim collection will be a premium player amongst an already successful sportswear collection. “We are taking a sportswear collection into premium denim and adding a twist, that is truly inventive,” says Michael Buckley.

“The arrival of this category will further position Robert Graham as a premium, global lifestyle collection.”

The new denim collection which will launch spring 2012, Made with the best Italian and Japanese denim fabrics, the collection is woven exclusively for Robert Graham from mills in Japan, Italy and Spain. Classic

Robert Graham “American Eclectic” touches will include interior waistband laser designs and embroidered signature, contrasting stitch inside belt loops and signature 'RG' zipper pulls in antique brass and antique nickel. The offering will consist of 12 unique models to expand the denim consumer beyond the traditional 5-pocket silhouette.

“I'm really excited to be working with Robert and Michael as both have been successful throughout their careers,” says Gary Sims. “I couldn't think of two better people to get in a room and add to this great American eclectic denim collection.”

Robert Graham's style has become known as the original 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort.

Robert Graham

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Courtesy: H&M

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