Home / Knowledge / News / Apparel/Garments / Robert Graham set to launch premium denim line
Robert Graham set to launch premium denim line
22
Jul '11
On the heels of a large investment into the Robert Graham brand and the announcement of Michael Buckley joining as the new Chief Executive Officer, Robert Graham Holdings is pleased to announce its men's denim licensing partnership with International Denim Group N.A. led by President Gary Sims, former President of Wholesale at William Rast. The premium denim line will launch for spring 2012.

“We have the right team on board,” says Robert Stock, Creator and Designer of Robert Graham. “This is the most natural category for our collectors to embrace- they will enjoy the specialized world of fabric washes, details and fits that they have come to know from our collection product.”

Robert Graham denim collection will be a premium player amongst an already successful sportswear collection. “We are taking a sportswear collection into premium denim and adding a twist, that is truly inventive,” says Michael Buckley.

“The arrival of this category will further position Robert Graham as a premium, global lifestyle collection.”

The new denim collection which will launch spring 2012, Made with the best Italian and Japanese denim fabrics, the collection is woven exclusively for Robert Graham from mills in Japan, Italy and Spain. Classic

Robert Graham “American Eclectic” touches will include interior waistband laser designs and embroidered signature, contrasting stitch inside belt loops and signature 'RG' zipper pulls in antique brass and antique nickel. The offering will consist of 12 unique models to expand the denim consumer beyond the traditional 5-pocket silhouette.

“I'm really excited to be working with Robert and Michael as both have been successful throughout their careers,” says Gary Sims. “I couldn't think of two better people to get in a room and add to this great American eclectic denim collection.”

Robert Graham's style has become known as the original 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort.

Robert Graham


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search