Etcetera Fall 2011 collection with top talent

23 Jul '11

4 min read

With the heat of summer at its peak, savvy women are planning ahead for cooler weather and will be happy to know that the Etcetera Fall 2011 collection is now available and full of must-have wardrobe pieces for the coming season. The Etcetera contemporary women's clothing line is known for providing chic, everyday wear to busy, fashionable women via a direct-sales, personalized shopping experience.

In all, Etcetera's designers have come up with two hundred unique pieces for Fall that work both separately and together to give women the most exciting wardrobe possible for their money.

Mary Alice Heape, President of Etcetera, says, "I love that women from size 0 to size 16 are going to really have fun this season as the cuts and trends are so flattering. We are flipping over Fall. Whether you're looking for something slouchy, snake, 60s; all things ruffled, anything equestrian, loving the colors; mad for cutting edge pieces, French elegance, or crisp royal British style – we have you covered. Clearly our designers had a lot of fun and it shows."

Straight from the Etcetera design team, here are some of the hottest trends for Fall 2011:
1 / RUFFLE MANIA
Thrill. Frill. Chill. Flirt in frothy little numbers that flip a look. Flyaway skirts with carwash panels and flapper tiers; cascades of ruffles ribknit, ruched, asymmetrical, placket-framed, cheetah-spotted, wire-edged in a multitude of luscious musts.

2/ TRUE BRIT
Inspired by Kate. Met and mastered. Demure with an edge. Cutaway, sculpted, yoked, pleated, ruffled, high-waisted, double-breasted, belted, cardi-styled, calf-length. Subdue-hued with a piquant pop of mustard.

3/ SNAKE BITES
Reptile is the hot trend in prints. Sexy. Exotic. All slither and cling. Rippling along the body. Peeking out from beneath a jacket. Done in a drifty dress, a killer pant, scads of slinky silk blouses, stretchy polos, mesh tees.

4 / RIDING HIGH
Equestrian style makes the cut. Lean. Sculpted. Nipped at the waist. Skinny at the leg. Find riding jackets, breech-slim pants, perfect white tunics, thoroughbred suiting, chain-link prints and lots of leather patches.

5 / MOD SQUAD
Block stars. Snakeskin. Done with a nod to mod. Less 60s psychedelic, more 2011 chic. Python in a drift of a dress; palette-perfect colorblocks in mid-thigh cardis, curvy knits, a Mary Quant skirt, a vintage shift.

Getting Involved With Etcetera:
Etcetera continues to attract networked, entrepreneurial women to represent the line in their communities. In recent weeks, the company has appointed women as Wardrobe Consultants and managers who came from the real estate, interior design, and banking industries due to the greater flexibility and work/life balance working with Etcetera will afford them.

Etcetera's President, Mary Alice Heape points out, "As we celebrate 11 years in business, we are seeing that more and more women want to join aproven company like ours. As part of The Connaught Group, which has been a leader in direct sales and women's clothing for over 29 years, Etcetera has a solid foundation of excellence that allows us the freedom to grow versus continuing to reinvent ourselves. Women love being part of our business because in the chic, everyday-wear designer category, we are the industry leader in sales and quality and have remained so since our first collection in 2001. Plus, our sellers and managers know that we are solidly committed to their success."

Etcetera Regional Manager, Meredith McNamara adds, "This is a career I am truly proud of. As a mother of three, I can run my business out of my home office. I love recruiting women to represent the line and grow their business just as much as I enjoy being a role model and cheerleader for my team every day. The personalized efficient shopping combined with a stellar clothing line wins women over and for good reason."

Etcetera

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