Reethym of Lite celebrates Reebok Classics collection
25 Jul '11
4 min read
From the beginning, Reebok and Swizz decided that all elements of the campaign should be integrated, creating a visual synergy between the TV commercial; print, out-of-home and online advertising components; and the music video.
The Reebok Lite collection is currently available in retail outlets around the world for both men and women.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness.