Home / Knowledge / News / Apparel/Garments / Icebreaker welcomes Peter MacDonald
Icebreaker welcomes Peter MacDonald
Jul '11
Peter MacDonald is joining the Canadian sales team for Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category. Beginning August 1, Peter's agency, Soda Sales & Marketing, will be representing Icebreaker in the Atlantic region, which includes New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador.

“We are thrilled to welcome Peter to our team, and know that he will make a huge impact in the Atlantic provinces, both at the sell-in and sell-through levels,” said Robbie Stevens, Director of Sales- Canada. “Drawing on his extensive expertise and connections, we know he will increase the strength of our existing dealer relationships, and will enable Icebreaker to continue to forge new ground in Canada as the leader in the merino category.”

MacDonald brings to Icebreaker six years of industry sales experience, with great working relationships in Icebreaker's key markets: Outdoor Specialty, Snowsports, Run and Bike Specialty.

“Icebreaker is a perfect apparel option for the Atlantic Canadian climate. It performs great in both the cold of winter and the heat of summer,” said MacDonald. “I look forward to spreading the word about Icebreaker and increasing its presence in the territory even more.”


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search