Home / Knowledge / News / Apparel/Garments / Debenhams launches Facelift for your bust
Debenhams launches Facelift for your bust
28
Jul '11
Debenhams launches a revolutionary new bra, designed to defy drooping busts and perk up Britain's ageing assets. With life expectancy soaring, and the over 50's fighting fitter than ever before, women are ever searching for new diets, cosmetic surgery procedures or magic creams to stop the outward signs of ageing.

The Age Defying Bra is proven to restore a more natural, youthful breast contour through clever, innovative technology.

Debenhams' Head of Lingerie Buying and Design, Sharon Webb commented: “Every woman eventually succumbs to the downward pull of gravity as they age - our latest bra stops Mother Nature in her tracks.

“The bra is designed to be comfortable, give great support and a fantastic shape. Think of it as a facelift for your bust!”

Breast shape and contour can be affected by countless factors, including numerous pregnancies, weight loss and breast feeding. The integrated, laminated side support adapts sling-like properties, pushing the bust in, whilst the innovative foam ridge pushes the breasts upwards, creating the look of a full, firm bust.

Debenhams' research showed that 67% of women over 50 admitted to feeling insecure of their breast shape, when questioned on how happy they were with their bust.

Alarmingly, only 33% responded that they were happy with their breast shape, spurring Debenhams to develop a solution.

The bra aims to support, lift and create a sleek silhouette where the youthful shape has been lost - giving older women a confidence boost. Continues Sharon Webb: “The bra moulds to the body, causing the strap to sit flat on the skin right from the top to where it meets the cup.

Debenhams

Must ReadView All

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Courtesy: Gucci/Pantone

Textiles | On 9th Dec 2016

Pantone announces greenery as colour of the year 2017

Pantone, an X-Rite company and the global authority on colour and...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search