Home / Knowledge / News / Apparel/Garments / Spanish Villarreal C.F. inks deal with Xtep
Spanish Villarreal C.F. inks deal with Xtep
Jul '11
Xtep International Holdings Limited announced a five-year cooperation agreement with Spanish La Liga giant Villarreal C.F. As an official technical sponsor and exclusive provider of sportswear and accessories for the team, Xtep is further exploring opportunities around the world. Key players and staff of Villarreal attended a press conference today in Xiamen with Xtep's management to make the joint announcement. Leveraging the popularity of Villarreal in professional football, Xtep will increase its exposure at international sporting events.

According to the agreement, Xtep will provide Villarreal with sportswear and accessories during the five-year period from 1 July 2011 to 30 June 2016. The sponsorship includes a fee of 4,500,000 euros (equivalent to approximately HK$50,000,000) to be paid in five yearly installments as well assportswear. Players of the Spanish squad will participate in national and international tournaments, trainings, pre-game preparation and other club activities in sportswear adorned with the Xtep logo.

Established in 1923, Villarreal is one of the teams in La Liga, the Spanish Primera Division. The club finished fourth in the table for the 2010/11 season, and has qualified for the upcoming UEFA Champions League. Villarreal was the runner-up of La Liga 2007/08. It also received several honours, including semi-final spots in the Champions League and Europa League as well as the winner of UEFA Intertoto Cup.

The team is also dubbed “Yellow Submarine” due to its yellow home jersey, with famous footballers including defender Joan Capdevilla, who was on the team that won the 2010 World Cup; midfielders Marcos Antônio Senna da Silva and Santiago Cazorla González, who were key players in the European Championship; and forward Giuseppe Rossi and Nilmar Honorato da Silva, both popular strikers in Europe. Villarreal visited Hong Kong on 27 May 2011 to play Kitchee in the Canon Cup 2011, a game to raise funds for Japan after country was hit by an earthquake, tsunami and nuclear threat in March. It was one of the largest fundraising events for the Japanese victims.

Under the five-year agreement, the Xtep logo will appear in the television broadcast of Villarreal games and the venues for all matches played by the team in La Liga as well as Copa del Rey. Apart from air-time, the Xtep logo will also be shown on screens and score boards at the stadiums. The Company will have a full-page advertisement in each of the club's monthly magazines to further promote its brand.

For the sponsorship, Xtep plans to launch a new Villarreal-themed product line at a sales fair for the first quarter 2012. To promote the new products, Xtep will implement relevant strategies and carry out marketing campaigns accordingly.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep, said, “We are very happy about the agreement. La Liga is one of the most influential football leagues and Villarrealan excellent team in this top division. The club is characterized by its team spirit, energy and determination, which is in line with Xtep's sports image and pursuit of excellence. We believe the sponsorship will become a big driver of our development in Europe and even the world, accelerate our pace to go global and establish our foothold in international football.”

Xtep International Holdings Limited

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search