Home / Knowledge / News / Apparel/Garments / Top US female climber to lead Fila Sport Performance Initiative
Top US female climber to lead Fila Sport Performance Initiative
29
Jul '11
Fila Korea announced that it has signed a multi-year endorsement agreement with climbing prodigy Alex Puccio, considered the one of the best female boulderers in the world. The agreement with Puccio is part of Fila's commitment to expand its outdoor category in Korea as well as its minimalist footwear category led by the brand's popular Skele-Toes in the U.S., a shoe for “just about anywhere.” The Fila Sport Collection of outdoor apparel, footwear and accessories is available for sale in Fila's 450 retail stores in Korea. Fila Skele-Toes debuted this spring in the U.S. at athletic specialty and are now a top selling style at retailers across the country.

“We are thrilled to have Alex as a part of the Fila family,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila's core values. She brings an element of performance and style to Fila outdoor, and her rapid ascent to the top of the climbing world mirrors the remarkable trajectory of Fila's outdoor and minimalist footwear categories. Alex will undoubtedly become part of Fila's great outdoor heritage joining the accomplishments of climbing great Reinhold Messner who scaled the world's highest peaks without supplemental oxygen.”

Puccio, 22, currently ranked third in the 2011 World Cup standings, is a champion climber who has become a force in the climbing world. Her amazing strength has allowed her to become victorious in the most difficult climbing competitions. Alex became the first female to make an ascent of Trice (V12) in Boulder, Colorado and A Maze of Death (V12) in Bishop, California. Alex has climbed up to V12 boulder problems and has placed first in the following competitions: Battle of the Bubble, IMS Bouldering Cup, Unified Bouldering Championships, Tierra Bouldering Battle, the ABS Nationals, and the Vail World Cup.

Puccio will be featured in Fila USA's summer 2011 Skele-Toes print and outdoor advertising campaigns. She will also wear Fila Korea's Fila Sport line and Fila USA's performance apparel in competition.

2011 marks the centennial of the Fila brand which was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.

Fila Korea


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search