Home / Knowledge / News / Apparel/Garments / Top US female climber to lead Fila Sport Performance Initiative
Top US female climber to lead Fila Sport Performance Initiative
29
Jul '11
Fila Korea announced that it has signed a multi-year endorsement agreement with climbing prodigy Alex Puccio, considered the one of the best female boulderers in the world. The agreement with Puccio is part of Fila's commitment to expand its outdoor category in Korea as well as its minimalist footwear category led by the brand's popular Skele-Toes in the U.S., a shoe for “just about anywhere.” The Fila Sport Collection of outdoor apparel, footwear and accessories is available for sale in Fila's 450 retail stores in Korea. Fila Skele-Toes debuted this spring in the U.S. at athletic specialty and are now a top selling style at retailers across the country.

“We are thrilled to have Alex as a part of the Fila family,” said Gene Yoon, Chairman of Fila. “She is a proven champion whose drive, athleticism and style are consistent with Fila's core values. She brings an element of performance and style to Fila outdoor, and her rapid ascent to the top of the climbing world mirrors the remarkable trajectory of Fila's outdoor and minimalist footwear categories. Alex will undoubtedly become part of Fila's great outdoor heritage joining the accomplishments of climbing great Reinhold Messner who scaled the world's highest peaks without supplemental oxygen.”

Puccio, 22, currently ranked third in the 2011 World Cup standings, is a champion climber who has become a force in the climbing world. Her amazing strength has allowed her to become victorious in the most difficult climbing competitions. Alex became the first female to make an ascent of Trice (V12) in Boulder, Colorado and A Maze of Death (V12) in Bishop, California. Alex has climbed up to V12 boulder problems and has placed first in the following competitions: Battle of the Bubble, IMS Bouldering Cup, Unified Bouldering Championships, Tierra Bouldering Battle, the ABS Nationals, and the Vail World Cup.

Puccio will be featured in Fila USA's summer 2011 Skele-Toes print and outdoor advertising campaigns. She will also wear Fila Korea's Fila Sport line and Fila USA's performance apparel in competition.

2011 marks the centennial of the Fila brand which was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.

Fila Korea


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Kraig gets approval for Vietnamese subsidiary firm

Textiles | On 25th Apr 2018

Kraig gets approval for Vietnamese subsidiary firm

Kraig Biocraft Laboratories, Inc., the leading developer of spider...

Courtesy: ITMA Asia

Textiles | On 25th Apr 2018

ITMA Asia + CITME 2018 attract global textile companies

The sixth edition of ITMA ASIA + CITME 2018 has received strong...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search