2XU Compression unveils new PWX Fabric Technology
2XU, Australia's leading high performance sports apparel brand and Official Compression Supplier to the prestigious Australian Institute of Sports (AIS) and Ironman, has taken another powerful step with its performance Compression collection, unveiling three new product categories engineered from proprietary PWX fabric technology.
Available for the early fall season, this next evolution represents another impressive chapter in the already successful 2XU Compression story. Worn exclusively by NFL player Steve Weatherford, 2012 NBA #2 Draft Pick Derrick Williams, 2011 Ironman Austria podium finisher Michael Weiss, CrossFit Guru Josh Courage, Stand Up Paddleboard Champion Jenny Kalmbach, global triathlon powerhouse Team TBB plus multiple NFL, NBA, MLS and NHL entities, 2XU is now the performance compression choice for athletes of all abilities and disciplines.
2XU Compression's new PWX technology uses upgraded compression fabrics engineered in collaboration with Australia's leading Royal Melbourne Institute of Technology (RMIT) to offer optimal power, weight and flexibility in perfect equilibrium depending on the wearer's needs.
To facilitate more informed garment choices for consumers, 2XU Compression now offers an intelligent way-finding system which systematically categorizes garments by way of use. To ease the decision making process, three clear product categories are offered: PERFORM, XFORM and REFRESH, which focus on 'active use' or 'recovery.'
2XU Compression PERFORM gear is designed for active use, XFORM is appropriate for both active and recovery purposes, while REFRESH apparel is ideal for athletes with particularly high performance recovery demands.
Thanks to its relentless commitment to engineering world-class apparel that delivers tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies is integral to the brand's winning formula.
2XU's new Compression collection featuring PWX fabric technology will be available the first week of August from leading sports apparel retailers and specialty stores throughout the US. Product will also be shown at Interbike, September 14-16, 2011. Interbike is the leading cycling industry event which brings together top names to showcase new product launches, exhibits and more.
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport. Founded and based in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.