First Gap flagship store in Rome
Gap Inc. announced it opens its first Gap flagship store in Rome on Via del Corso, the city's premier shopping district. Set to open on July 30, the new store will offer Italian consumers cool, authentic styles, for every occasion in modern life, for the entire family.
The opening in Rome is part of Gap Inc.'s ongoing strategy to bring its classic, American designs around the world. The company opened its first Gap and Banana Republic stores in Milan in November 2010. Within a few months, the two stores combined were among the top performing stores in the company's global fleet. Last year, Gap brand also made its products available to European customers online by launching a dedicated e-commerce site. this site services 21 European countries, including Italy.
“Our Milan store launch has been a phenomenal success, exceeding our expectations and underscoring the potential for our brands in Italy,” said Stephen Sunnucks, President, International, Gap Inc. “The opening of our first flagship in Rome, a city at the heart of the arts and culture, as well as a top global tourist destination, is an exciting development in our European growth.”
As part of the company's efforts to continue to grow its share of the $1.4 trillion apparel market, the company expects to open 4 additional Gap and Banana Republic stores in Italy this year. The company also recently introduced its outlet concept to the country and expects to open additional stores in Italian outlet centers. Gap Inc. currently operates more than 190 company operated stores in the United Kingdom, Ireland, France, and Italy. The company also has more than 180 franchise stores in 25 countries throughout Asia, Europe, Latin America, the Middle East and Australia.
The new flagship store was designed with style and functionality in mind, while embracing the building's rich history. It represents Gap Inc.'s unique approach to international store design: blending what's native to the store and local community with what's distinctly American and Gap. The two-story, 1,311 square meter (14,111 square foot) space was originally a bank and most recently a book store.
To celebrate this heritage, the store will house a book corner and sell a variety of art and style books. Several of the structure's original elements have been conserved including a 1940's mural by Giulio Russo showcasing men on a scaffold wearing white T-shirts and denim. Gap has also reinterpreted and localized Gap's American store design through the use of premium materials such as marble and warm toned woods. At the heart of the stores is a floating white staircase composed of stone and white glass and a sky light positioned directly above.
The store will house Gap adult, GapKids, babyGap, and GapBody. The styles include simple, easy to wear pieces that form the foundation of any wardrobe, especially, Gap's 1969 Premium Jeans. Building on more than 40 years of denim experience, the jeansoffer superior fit, finishes and detail at a truly affordable price point.