Second edition of the Levi's Workwear by Filson collection
The Levi's brand announces the second edition of the Levi's Workwear by Filson collection, a product capsule collection that marries the designs and technologies of the two iconic American brands. The Levi's Workwear by Filson collection will include five men's pieces that pair classic silhouettes with iconic fabrications and rugged detail. All pieces have been individually constructed and will be produced using the same method Clinton C. Filson used when creating his outerwear more than 100 years ago. The collection, which has been hand-crafted in C.C. Filson Co.'s Seattle factory, is slated to debut in limited quantities on August 8, 2011, in select Levi's and Filson stores.
“We're thrilled to continue the Levi's Workwear by Filson narrative,” said Erik Joule, senior vice president of global men's merchandising and design for the Levi's brand. “This collaboration is the perfect marriage of iconic silhouettes and time-tested materials. Each individually-crafted piece is a testament to our commitment to uphold the standards in design and quality that our founders Levi Strauss and Clinton C. Filson established over a century ago.”
Levi's Workwear by Filson featuresthe finest and most durable materials that both the Levi's and Filson brands have historically used in their products, including legendary Filson Tin Cloth and Levi's heavy-duty rigid denim. Tin Cloth is Filson's most durable cloth, earning its name when tin was the standard of toughness, and remains the fabric of choice for optimal protection against rain, wind and abrasion. Denim, a workwear staple for over two centuries, was first popularized by the Levi's brand when it invented the riveted denim jean in 1873. To this day, denim and Tin Clothcontinue to be worn by workers of every trade.
The capsule will feature two jackets, the Tin Cloth Trucker, constructed in heavy-duty oiled Tin Cloth, and the all-new Hunter Trucker Jacket, a hybrid of the Levi's Trucker Jacket and the Filson Hunting Jacket. This piece features multi-functional game and map pockets and is constructed out of an 8.5 oz. oil finish Shelter Cloth in Otter Green. The collection will also feature the Levi's Sawtooth Western Shirt made from Tin Cloth, the Filson Original Hunting Vest cut in Levi's raw denim; and Levi's signature 505 Jeans in dry finish Tin Cloth.
“The Filson and Levi's brands are renowned for their commitment to providing working men and women with the best quality apparel possible,” said Mark Korros, president and chief executive officer of Filson. “With the launch of the second collection of Levi's Workwear by Filson, we are continuing to offer authentic workwear apparel featuring the durability, quality, functionality and comfort that Levi's and Filson customers value.”
The original Levi's Workwear by Filson collection launched in August 2010. It combined themost iconic silhouettes of the Levi's and Filson brands with Filson's famed accessories and featured a mix of Levi's denim and Filson fabrics. The collection consisted of: