Baby boom attracts children's wear labels

08 Aug '11

1 min read

Children's wear labels are trying to make the most of the new Chinese baby boom that is expected to continue for another five to ten years. Over 1,000 brands already have their presence in the children's wear market in China, each vying for a slice of pie in the sector that has a high-margin.

Besides international brands like Gap, Zara, Gucci and H&M, dozens of other US and European brands are opening new stores in several major Chinese cities. These brands are competing with hundreds of local brands like Balabala, Paclantic, MetersBonwe and Li-Ning.

There has been a gradual increase in per capita income of Chinese people in recent years, and their purchasing capacity has also increased, according to a recent survey conducted by China Research and Intelligence Co Ltd. This has led to not only a boom in the children's wear market, but there is also an increasing demand for better quality, stylish and comfortable clothes for kids.

Children's clothes sector has grown at an annual pace of over 10 percent for the past few years and is expected to exceed 150 billion Yuan by 2015.

Fibre2fashion News Desk - China

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