Interviews
Mountain Khakis ties up with Adventure Travel Trade Association
09 Aug '11
2 min read
Mountain Khakis, a leading mountain--inspired lifestyle apparel brand, announces their partnership with the Adventure Travel Trade Association (ATTA).
A global organization, the ATTA supports adventure tourism businesses and destinations the world--over. Their nearly 800 business members are comprised of tour operators, tourism boards, travel agents, accommodation--providers, travel media, and other industry partners. All are united by the common goal of working to ensure the sustainable development of the adventure tourism industry by way of people, planet and profit.
“Mountain Khakisis a perfect fit for our organization,” stated Chris “Chez” Chesak, ATTA's Vice President of Business Development. “Their outdoor--worthy product and passionate, grassroots company philosophies align perfectly with ATTA's and our member companies' philosophies. We're thrilled to have their support and look forward to wearing more of their product in the field.
”According to Erin Fagan, Marketing Coordinator for Mountain Khakis, “We are proud to support the ATTA. It is a core, unique, passionate group of businesses and individuals who are 'out there' every day, living the MK life. These are exactly the people, businesses and ethics we want to support. We look forward to growing our partnership with them in the years ahead.”
Established in 1990, the Seattle-based Adventure Travel Trade Association, serving nearly 800 members worldwide, is the adventure tourism industry's trade hub. Host of the annual Adventure Travel World Summit executive trade conferences, the ATTA, a member of The Conservation Alliance, is dedicated tounifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. Travel, the traveler's hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top--performing mountain--inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
A global organization, the ATTA supports adventure tourism businesses and destinations the world--over. Their nearly 800 business members are comprised of tour operators, tourism boards, travel agents, accommodation--providers, travel media, and other industry partners. All are united by the common goal of working to ensure the sustainable development of the adventure tourism industry by way of people, planet and profit.
“Mountain Khakisis a perfect fit for our organization,” stated Chris “Chez” Chesak, ATTA's Vice President of Business Development. “Their outdoor--worthy product and passionate, grassroots company philosophies align perfectly with ATTA's and our member companies' philosophies. We're thrilled to have their support and look forward to wearing more of their product in the field.
”According to Erin Fagan, Marketing Coordinator for Mountain Khakis, “We are proud to support the ATTA. It is a core, unique, passionate group of businesses and individuals who are 'out there' every day, living the MK life. These are exactly the people, businesses and ethics we want to support. We look forward to growing our partnership with them in the years ahead.”
Established in 1990, the Seattle-based Adventure Travel Trade Association, serving nearly 800 members worldwide, is the adventure tourism industry's trade hub. Host of the annual Adventure Travel World Summit executive trade conferences, the ATTA, a member of The Conservation Alliance, is dedicated tounifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. Travel, the traveler's hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top--performing mountain--inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
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