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Sportswear brands to increase price in double digits
Aug '11
All major sportswear brands have announced that they will increase prices of their items by more than 10 percent. These include Special Step, 361 Degrees, Anta, Olympic and Li Ning Company.

This will be the second round of increase in prices, after the first round of price hike that occurred from the end of 2010 till early 2011. Experts say the impact of price hike will be felt by consumers this time as winter clothing is expensive, unlike the first price hike when summer and spring clothing was available at low prices.

Statistics presented at the winter order meeting of Special Step show that its volume of orders have risen by 27 percent compared to its previous meeting. During the same period, it has raised the price of its shoes by 10 percent, while that of its clothing by 17 percent.

Anta had earlier said that it would not increase the price by more than 10 percent. But while presenting its fourth quarter data, it has amended by saying that its average sales prices of sports apparels and shoes will see a double digit increase.

Fibre2fashion News Desk - China

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