Home / Knowledge / News / Apparel/Garments / Levi's taps Beto Guajardo as Vice President of Strategy
Levi's taps Beto Guajardo as Vice President of Strategy
09
Aug '11
The Levi's brand announced it has appointed Beto Guajardo as its new global vice president of strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.

"Levi's jeans and the people who wear them embody the energy and events of our times. The brand is more relevant to consumers today than it has ever been,” said Robert Hanson, president of the global Levi's brand. “Beto's innovative and strategic approach makes him the ideal leader to leverage these exciting times to drive long-term profitable growth.”

Guajardo brings extensive global experience in expanding product lines, building business in developing international markets, such as India and Russia, and creating compelling sales campaigns. Most recently, he served as vice president of North America strategy for Avon where he was responsible for developing innovative and transformational solutions to deliver top- line revenue growth and operating profit. During his tenure at Avon, Guajardo also held the roles of vice president of global sales strategy and vice president of Asia Pacific strategy and new business development.

“I am energized by the opportunity to work with and help grow one of the world's most iconic and dynamic brands,” said Guajardo.

Guajardo's previous experience also includes leadership roles at McKinsey & Company, Alticor, Inc. and Deloitte Consulting. Guajardo received an MBA from J.L. Kellogg Graduate School of Management at Northwestern University and a B.S. from University of Illinois.

The Levi's brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. The Levi's brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.

Levi Strauss & Co

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: Adidas

Apparel/Garments | On 28th Apr 2017

Adidas, Siemens initiate joint research programme

Adidas and Siemens are initiating a joint research programme for...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X