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MK to supply Après Pant to PSIA-AASI
10 Aug '11
2 min read
Mountain Khakis, a leading mountain inspired lifestyle apparel brand, announces they are the “Official Après Pants” of the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI).
Dedicated to the professional standards of skiing and snowboarding and fostering future generations of snowsport recreationalists, PSIA-AASI is the 'teacher of teachers' in the skiing and snowboarding industries. In the historic organization's 50th-anniversary year, Mountain Khakis joins the ranks as an Official Supplier.
“Mountain Khakis' durable, mountain-style products will provide a solid work-pantoption for instructors who work and play outdoors,” said Andy Hawk, PSIA-AASI Marketing Director. “We're thrilled to have them on board as an Official Supplier.”
Mountain Khakis will be the first Official Supplier in the Après Pant category.
“Becoming a PSIA-AASI Official Supplier is a great way to connect our brand with more core outdoor enthusiasts who consider adventure and mountain culture as a way of life,” said Jen Taylor, Director of Creative Development for Mountain Khakis. “We appreciate the dedication and hard work of ski and snowboard instructors and are proud to be able to provide them with apparel that not only withstands but invites the conditions inherent with the mountain lifestyle.”
PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA), with a combined membership of more than 31,000 men and women who are dedicated to promoting snowsports through instruction. The organizations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support the membership through research and development of instructional programs in alpine and Nordic skiing, snowboarding, adaptive skiing and riding, and children's skiing and riding.
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of olife.
Dedicated to the professional standards of skiing and snowboarding and fostering future generations of snowsport recreationalists, PSIA-AASI is the 'teacher of teachers' in the skiing and snowboarding industries. In the historic organization's 50th-anniversary year, Mountain Khakis joins the ranks as an Official Supplier.
“Mountain Khakis' durable, mountain-style products will provide a solid work-pantoption for instructors who work and play outdoors,” said Andy Hawk, PSIA-AASI Marketing Director. “We're thrilled to have them on board as an Official Supplier.”
Mountain Khakis will be the first Official Supplier in the Après Pant category.
“Becoming a PSIA-AASI Official Supplier is a great way to connect our brand with more core outdoor enthusiasts who consider adventure and mountain culture as a way of life,” said Jen Taylor, Director of Creative Development for Mountain Khakis. “We appreciate the dedication and hard work of ski and snowboard instructors and are proud to be able to provide them with apparel that not only withstands but invites the conditions inherent with the mountain lifestyle.”
PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA), with a combined membership of more than 31,000 men and women who are dedicated to promoting snowsports through instruction. The organizations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support the membership through research and development of instructional programs in alpine and Nordic skiing, snowboarding, adaptive skiing and riding, and children's skiing and riding.
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of olife.
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Andreas Rass
ZIMMER AUSTRIA | Digital Printing Systems
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