Home / Knowledge / News / Apparel/Garments / Block colours & nautical fashion key trends for summer
Block colours & nautical fashion key trends for summer
11
Aug '11
Block colours and nautical fashion set to be key components for all summer wardrobes

The designers of George at Asda have taken to the promenades of stylish St Tropez and the chic streets of Nice to track the latest trends in womens clothing and gather inspiration for their 2012 spring / summer collections.

Known for their sophistication and glamour, the residents of the French towns did not disappoint, with bright colours and colour blocking remaining prevalent. Orange teamed with purple continues to be a favourite with the fashionable French, creating a striking effect that has been incorporated into the wardrobes of several celebrities such as Cheryl Cole, Rhianna and Kim Kardashian throughout the summer.

Women are clearly taking inspiration from the spectacular setting of the French Riviera, as the nautical trend shows no sign of dissipating and will undoubtedly remain prominent in 2012. Other colours set to give instant fashion kudos are white, cobalt blue, coral and aqua greens.

The perfect day-to-beach attire comes in the form of the knitted maxi kaftan. Constructed from contrasting formal fabric whilst creating a casual shape, the kaftan is set to become a stylish must-have that can be worn comfortably in a variety of day settings.

Amanda Wilkinson, a designer for George at Asda, said: "The South of France is renowned for its style credentials and is the ideal holiday destination for the chic and glamorous. Residents and holiday makers are guaranteed to make a big effort with their summer wardrobes, making it the perfect place to spot the latest formal shapes, colours and prints."

George is one of the leading fashion supermarket retailers in the UK, and now retails in over 380 Asda supercentres, 25 Asda Living stores and has an equally successful online business with over ½ million customers online per week. George sells more clothing than any other supermarket clothing retailer and almost half of the British population aged 12-80 has purchased something from George in the last year. George is number one for volume for kids wear in the UK.

Asda

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search