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Launch of 82nd Madame Store in India
Aug '11
Aiming to increase its footprint in Maharashtra and the eighth largest metropolitan of India, Madame, the leading brand in women western wear, launched its store in this incredible educationist and heritage destination of India.

Spread in a sprawling 800 sq ft, at the premium Market City Phoenix Mall, the store, has the international ambience offering complete fashion wardrobe for the discerning Madame patron. The latest Summer and Autumn Collection is on display and bears all the hallmarks of Madame's flattering designs and superior fit and quality. The 2011 collection is both contemporary and versatile, ranging from architecturally defined shapes to luxurious summer party looks. It amalgamates the finest fashions, latest trends and Madame's signature styles.

Also launched simultaneously have been two more stores in the same week Jabalpur in 600 Sq ft at Jagat Mall and a 700 sq ft Store at The Mall in Bhatinda.

The new stores offers balloon fits, kaftan sleeves, diamante stripes, floral prints, portrait designs and the elegant crystals make up the entire range. The teen range of razor backs, tank tops and noodle-strapped camisoles are sure to delight the college girls.. Also available are the latest offerings for the approaching light winters especially for the holidaying customers and also for the generation oozing abroad for further studies.

The store has an exclusive corner for denims and capris. In the formals section, on offer are a range of collared shirts, cotton day dresses and formal ensembles. In addition, pleated and flared skirts are sure to add zing to the wardrobe from Madame. As always, comfort and style were the main ingredients while crafting the collection. Every item is made from sheer soft fabric. This time people can also expect the use of soothing and gentle colors.

Says Mr Akhil Duggar, creative director Madame, “Pune is a paradise with lacs of people flocking this mega city. We are very happy to launch our fourth store in Maharashtra with three stores already present in Mumbai at Lokahandwala Andheri, Hi Street Phoenix Lower Parel and Growel Mall Kandivili. It has been our endeavor to enhance customer experience at our stores with the superior merchandise, service and the overall international shopping ambience that Madame has on offer.

With the launch of its 82nd Store, Madame is present in over 55 cities and more than 11 states across the country, says Akhil Duggar, “The . In the near future, one will see more Madame stores in high potential towns in the country. Our plan is to open 150 exclusive stores by the year 2012, which will be a mix of company-owned and franchisee-owned.”

The company has recently launched their first international store in the Kingdom of Saudi Arabia in Jeddah at Hejas mall in June 2011 and two more are in the offering before the dawn of this year. The store is spanning across 1,200 sq ft.

The company also offers Exclusive Fashion Accessories, Belts, and Purses etc in the Name of NYCITI that also has 11 Exclusive Stores and also shares space with the bigger Madame Stores.


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