Home / Knowledge / News / Apparel/Garments / Kevin Willis to debut new men's collection this fall
Kevin Willis to debut new men's collection this fall
16
Aug '11
Willis & Walker and Marcraft Apparel Group, announced they have entered into an equity partnership to build Willis & Walker into a global lifestyle brand. As part of the agreement, the Companies will develop the overall strategic direction and brand positioning for this new lifestyle brand and explore growth opportunities both domestically and internationally.

Designed, developed and inspired by former NBA star Kevin Willis, Willis & Walker provides 6'3” and taller, fashion-conscious men with trend-right apparel including sportswear, tailored clothing, denim, footwear, and accessories. Willis & Walker is the first men's collection to focus on designer style, fit and variety; key elements which have been missing for most men in this consumer demographic. The partnership between Willis & Walker and Marcraft will launch this distinct collection for Spring 2012 and the brand will be sold in high-end specialty stores and better department stores.

“Finding fashionable clothing in my size has always been a challenge since style options for men considered 'Big & Tall' have been underwhelming,” said Kevin Willis, co-owner of Willis & Walker. “I am excited to partner with Marcraft Apparel Group as their expertise and resources provide us an opportunity to bring our vision to reality and create a unique, global brand in an unaddressed market.”

“The men's Big & Tall business is one of the fastest growing market segments in the retail industry,” commented Gary Brody, President of Marcraft Apparel Group. “There are tremendous opportunities to expand the Willis & Walker brand and capitalize on the potential of creating an entire lifestyle collection. Kevin Willis has experienced first hand the need to address this consumer, and together we see the brand potential beyond apparel into other categories including home furnishings, furniture, and accessories.

The two parties originally entered into a licensing agreement in March 2011, where Marcraft Apparel Group is responsible for designing, manufacturing, sourcing and selling of men's tailored clothing and made-to measure clothing.

Marcraft Apparel Group, the largest vertical men's tailored clothing company in the United States, is a privately held company with over 35 years experience sourcing branded and private label apparel. The company provides expertise in product design, piece good and product development, product packaging and marketing. Marcraft owns and operates their own worsted wool mill and factories, maximizing the opportunity to create exclusive luxury fabrics and garments of the highest quality. The Company has licenses with Tommy Hilfiger, Marc Ecko and Jones New York labels. Marcraft is owned and operated by Gary Brody and Jeffrey Brody.

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search