Home / Knowledge / News / Apparel/Garments / Juicy Couture kicks off 'Couture is Here'
Juicy Couture kicks off 'Couture is Here'
17
Aug '11
This fall, Juicy Couture debuts its new fashion campaign "Couture is Here" with a bolder is better aesthetic celebrating the evolution of the iconic track suit by tempering it with tailored essentials. Shot in New York City, by Inez Van Lamsweerde and Vinoodh Matadin and featuring Brazilian model Raquel Zimmermann, the imagery has a playful edge that is both flirty and sophisticated, capturing the moment when "that" impossibly cool girl returns home from a fantastic night out—sparkling with mischievousness.

"We really wanted to stand behind the couture in Juicy Couture with this campaign so we played more to our fun, glamorous, unapologetic side. We also wanted to showcase the true evolution of the brand's most iconic item, the tracksuit, styled with modern, ready-to-wear pieces," says LeAnn Nealz, President and Chief Creative Officer of Juicy Couture. "It's a fresh, bold look for us—definitely an exciting time."

Daring, bright and confident, the Juicy Couture girl is fearlessly reenergized for fall. The main spread juxtaposes two images of Zimmermann -- one in black and white, clad in a tartan plaid kilt, double breasted blazer and a "Couture is Here" emblazoned tee piled with layers of necklaces; the other in vivid color, featuring a black faux fur "Teddy Bear" jacket and red tricot track pant.

Featuring some of the biggest names in fashion, the campaign was styled by George Cortina, with makeup by Dick Page, hair styling by Eugene Souleiman and set design by Stefan Beckman. The "Couture is Here" advertising campaign will debut across the country in stores in late August 2011, and follow with a comprehensive media plan spanning national magazines including Vogue, Teen Vogue, Harpers Bazaar, Vanity Fair, Interview as well as digital and outdoor advertising beginning September 2011.

Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable. Known for ascending the track suit to its status as a casual luxury icon, juicy couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs. Founded in 1997 by Pamela Skaist-levy and Gela Nash Taylor, Juicy Couture was acquired by industry titan Liz Claiborne Inc. in 2003. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

Juicy Couture

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search