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Piperlime brings their edited point-of-view to men's apparel
Aug '11
Piperlime, the online shop known for the freshest styles in fashion, will expand its categories by adding men's apparel to the site mid August of this year. Piperlime will offer an edited assortment of the hottest trends for men from a mix of established brands including 7 for All Mankind, Ben Sherman, Converse Black Canvas, Diesel, RVCA, G-Star, Joe's Jeans, Lacoste, Levi's Made & Crafted and Original Penguin as well as emerging resources.

"We are excited to bring our edited point-of-view to men's apparel. Offered up in a clean, uncluttered presentation with the right amount of attitude and style advice, Piperlime will become a compelling destination for men as well as for women shopping for their guy," said Jennifer Gosselin, general manager of Piperlime.

With the expansion into men's apparel, Piperlime will offer around 35 clothing brands at launch; the collection is grounded in premium denim including AG Jeans, Citizens of Humanity, J Brand and True Religion. Rounding out the collection are shirts, knits, pants and outerwear from designer brands (Gant, Vince and Jack Spade) as well as up-and-coming brands (Alternative, Scotch and Soda and Shades of Grey).

Piperlime also carries over 350 apparel, footwear and accessories brands for men, women and children, ranging from casual to designer. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at website. Customers can also shop all five Gap Inc. online stores using one shopping bag and one easy check out.

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors keep customers in fashion and in the know.

Gap Inc is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-owned stores, about 175 franchise stores, and e-commerce sites.


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