Home / Knowledge / News / Apparel/Garments / Gramicci presents technologically sophisticated range at Outdoor
Gramicci presents technologically sophisticated range at Outdoor
18
Aug '11
Gramicci, the renowned climbing and outdoor apparel company, celebrated thirty years in business this year. As a gesture of thanks to its retailer partners, Gramicci invited current partners and new dealers to register to win a new FIAT 500 in a raffle at the Gramicci booth at the Outdoor Retailer Show in Salt Lake City. The thank you celebration worked-packing in a full house of outdoor retail buyers and awarding Don Pollie with Kittery Trading Post the winning ticket! Don has been a loyal retailer for the entire 30 years.

Since 1938 Kittery Trading Post, in Kittery Maine has been outfitting the world to be outside. As a serious retailer from the 1960's to now, Kittery has proven to provide the highest service, knowledgeable staff and diverse affordable gear for all outings. Pictured below Gramicci staff with Don Pollie.

“As my three 30 something year old children would of said 25 tears ago 'Totally Awesome,”I have never won anything of substance my entire life and all of the gang at Gramicci made this fun & a very memorable experience. I cannot say enough good things about them” Don Pollie – Senior buyer at Kittery Trading Post

The drawing took place at the Booth on the second day of the trade show at 5:45 pm. Dealers had to be present to win. Jello shooters and champagne flowed as dealers rushed in to register.

“To have a veteran buyer win, was an ideal situation to top of a huge week of celebrating! Some say it had to have be rigged. Honestly there was too much chaos for us to have rigged a thing! We pulled 6 tickets- the first person was not present - the second one was Don - he had to have jumped ten feet in the air when we called his name - it was a great sight!” explains Marty Weening, President of Gramicci. “We invited all dealers to rightfully share in the celebration of our 30th birthday. We got to where we are today because of them. We wanted to show our appreciation for the business they have given us. We wanted them to feel that appreciation when they stop by our booth. The Fiat 500 is a perfect give-a-way – it is innovative, award winning, and not the norm in automobiles. Never the Norm is the Gramicci way.”

“We had dealers that had carried Gramicci in the past and new shops that had never heard for the brand- all clamoring to win and see the new collections for 2012.” Adds Paul Cronin - VP Director of US Sales.

With the birthday celebration, Gramicci presented it's most technologically sophisticated clothing it has ever brought to market– G-Movement for men and women lead by designer James Sawin. This collection features the newest generation of performance fabrications, as well as its sustainable NPT- Natural Performance Technology fabrics - a blend of the earths most durable and organically grown natural fibers designed for both high performance sports enthusiasts, as well as consumers looking for distinct design.

These two categories will lead the market in natural performance and responsibly produced collections with performance factors rivaling and exceeding the Nike Dry Fit tees and treated cotton by Under Armor. Recent independent tests show that the Camura DT double traverse endurance knit for men, and the Corawood performance knit for women of hemp and cotton blend wick away moisture and dry at five times the rate and two times faster than other synthetic performance shirts. This measured comfort with performance is ideal for these racers and active enthusiasts of all sports. The properties of the hemp fibers are anti-microbial or odor resistant and highly durable. Best of all the materials used are herbicide and pesticide free, dyed with low impact dyes and made in fair labor compliant facilities.

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search