Home / Knowledge / News / Apparel/Garments / Spinners by Shane Warne plans to conquer UK market
Spinners by Shane Warne plans to conquer UK market
18
Aug '11
Spinners by Shane Warne, the Australian-based lifestyle collection of menswear, boyswear, underwear and socks designed by the cricketing legend, has announced its plans to conquer the UK market.

Discussions have commenced with a number of major retailers to stock a complete range of menswear and boyswear, designed to appeal to the UK consumer. It satisfies a long-standing goal of Shane Warne to branch into the country in which he has been a cricketer, resident and commentator.

The announcement follows an extensive expansion of the Spinners by Shane Warne range through Target stores in Australia in late 2010 from the brand's original offering of men's underwear, and a well-publicised foray into India last April.

Following India, the move to the UK is the second phase of the brand's expansion plan, which sees their unique Spashion (sports + fashion) collection reaching a number of retailers internationally, as well as an impending move into selling online globally. Prestigious global fashion forecaster, WGSN has acknowledged Spinners by Shane Warne's potential, recently shortlisting the brand in their Global Fashion Awards 2011: Best Breakthrough Brand category for their accelerated growth.

Based in Melbourne, Australia, lime door brands is the driving force behind Spinners by Shane Warne. CEO and owner of lime door brands, Michele Hamdorf says "We receive a constant flow of messages from fans in the UK wanting to get their hands on Spinners gear. There's a clear demand for the range, which has stemmed from Shane's tweets about the brand and our underwear, which are particularly famous for their comfort and fit. England may have taken the Ashes, but we've still got the best undies in the world!"

Hamdorf sees the expansion as a natural winner, saying, "The Indian expansion was a great launchpad for our international growth, and with the UK being the home of cricket, it's the obvious next step. We're confident of a strong response."

Shane Warne agrees, predicting that the move will prove successful for the fast-growing brand, which only last year celebrated its first birthday.

"Being a brand that's all about cricket, it's a natural fit to bring Spinners by Shane Warne to the UK," says Warne. "Cricket was born in England, and it's still the national sport." He adds, "Aussies share a serious bond with the Brits. I spend a lot of time in the UK - it's become a second home - and I know the brand will be a real winner in the marketplace."

Spinners by Shane Warne plans to be in-store with their first collection for the UK market in early 2012. The complete brand experience can be discovered at website.

lime door brands


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search