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apparelsourcing : a new life for the sourcing!
Aug '11
The first apparelsourcing show is looking very promising: with more than 150 exhibitors, the new exhibition, organised by Messe Frankfurt France and dedicated to finished products and fashion accessories, is getting off to an exciting start. The show will be the foremost platform for European sourcing in terms of diversity of exhibitors and variety of products. It will be the meeting place for principals in search of different sourcing experts to ensure diversity, the scheduling of their collections and a first-rate price range.

apparelsourcing introduces new blood to sourcing with its international range of products that is unique in Europe. The ideal balance between those countries, indispensable for sourcing, like Turkey, mainland China and Hong Kong, India, Pakistan, Tunisia, Bangladesh, and sourcing from nearby European countries, some of which, like Germany, Great Britain, Belgium and France, are revitalising the clothing industry. A special mention goes to products offered from other side of the Atlantic with Haiti, which is presenting its products in Europe for the first time.

At this time when European consumption and demand for clothing are experiencing fresh growth, this diverse international offer is more than relevant. It also reorganises sourcing for finished products in Europe, where local short-term sourcing and long-term sourcing are never presented together. Messe Frankfurt France once more provides a useful tool for the fashion sector, as it did in giving a breath of fresh air to textiles with its Texworld fabrics exhibition.

apparelsourcing is the response to a lack of sourcing for production and supply in Europe. It is the ideal platform for principals, who are diversifying their orders to a great extent by opting to place orders for small production runs, which are obtained by sourcing nearby in Europe or in the Mediterranean basin, and for larger volumes, which are mainly produced in Asia. Initially they were compelled to make these new arrangements as a result of increasing costs, but they now favour this way of operating.

In fact, firms can benefit from this with the right ratio of planning/massification: on the one hand they supply the market with collections that are replaced quickly, in tune with the new cycle of fashion, and on the other hand they have the security of large-scale orders placed in Asia very far in advance (increasingly, the key supplier's production capacities are fully taken up for the one customer). This shelters them from delivery problems and fluctuating costs that are linked to the current difficulties with sourcing in Asia, in particular in China.

apparelsourcing reflects this new demand. It will allow principals to improve their supplier book and their product ranges, or even to plan joint ventures. A preview of the exhibitors lets us appreciate this diverse, international offer.

Multicolorshirt, a German manufacturer specialising in superior quality T-shirts, superior both in terms of material, printing effects and finishing, signals an important point with this basic but indispensable product for brands in their collections and their margins. The French brand Yves Dorsey, whose shirts need no further introduction, will have pride of place. Their Turkish counterpart Gulsen Sanayi is also an institution when it comes to men's and women's shirting. Still in the shirting branch, the German Petermann Hemdenfabrik is an excellent choice for highend lines.

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