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Topshop to open its first Australian outlet in Melbourne
Aug '11
British retail giant Topshop will be opening its first Australian outlet at Melbourne's Chapel Street, in South Yarra in December this year.

The opening of an outlet by the Spanish brand Zara in April this year has received amazing response in Australia and the British firm is expecting a similar response when it opens its outlet.

Sir Philip Green, proprietor of Topshop said that he is excited about introducing Topshop and Topman labels in Australia. He added that the move signifies the label's step ahead in its ongoing journey of global expansion.

He was optimistic that the Australian buyers would cherish the retail experience and the wonderful product that the two brands would offer them.

David Shepherd, Managing Director of the firm, said that following the considerable growth in turnover that the company has met in online sales in Australia, they are very keen on launching a permanent brand outlet in the country in association with Next Athleisure Company, the franchise partner for Australia. He hinted that the company has further expansion plans in Australia.

Next Athleisure said that until now, the Australian buyers were able to buy company's products only through its webstore Topman.com, but now more customers are expected with the launch of brand's retail outlet in the country.

Hilton Seskin, Chairman of Next Athleisure, said that those who are well-aware regarding the two brands are eagerly looking forward to their large scale penetration in Australia, and that they are excited to cater to these customers.

Besides being a franchise holder of the two brands, Next Athleisure even owns urban streetwear chain, Glue Store.

Topshop's new outlet will come up in Jam Factory complex in Melbourne and would be spread on an area of 1,300 square metres and would even showcase menswear brand Topman.

Topshop already operates 750 outlets across the globe, and Australia would be the 32nd country where the firm would set up its outlet.

Topshop, launched in 1964, gained popularity after the opening of its flagship outlet in 1994 at Oxford Circus in London and its design alliance with Kate Moss in 2007.

Fibre2fashion News Desk - India

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