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Spanish apparel label to foray in Southeast Asian markets
Aug '11
Spanish fashion label Adolfo Dominguez is foraying in Southeast Asian markets with the launch of its first outlet in the region in Thailand.

The fashion label has decided to open its first store in the region in Bangkok as it considers the Thai fashion market to be a very established one where the people have a good fashion insight.

Though the brand's total turnover for last year came to around US$ 174.32 million, overseas sales accounted for only 25 percent of the same. With its rapid stride in Southeast Asia, the brand plans to boost its overseas turnover to around 50 percent of its total turnover within the next two to three years.

The label presently operates 470 outlets in Spain and 614 outlets across 27 nations of the world. Adolfo Dominguez plans to open around 35 to 50 points of sale over the next three years, including those owned by franchisees.

Boutique Newcity Plc, a subsidiary of Saha Group, which owns marketing right for Adolfo Dominguez in Thailand, said that this will be its first diversification into premium fashion labels. The Boutique revealed that it preferred marketing the Spanish label owing to the good quality of Spanish garments.

The Spanish fashion market is on a roll across the globe, and Adolfo Dominguez as a designer label mainly concentrates on use of natural and eco-friendly raw inputs.

The current political stability in Thailand is expected to benefit the luxury brands, especially the economical ones. The Boutique invested 10 million baht for launching its first Adolfo Dominguez store spread on an area of 200 square metres.

Further, Newcity is also looking forward to start at least one exclusive outlet and two to three retail sale outlets of the Spanish label in major departmental shops. It is targeting to hit a turnover of 15 million baht in the first year of the launch of the label and expects to touch the 200 million baht mark within next five years' time.

Besides Adolfo Dominguez, Newcity also markets 10 other fashion labels including Louis Féraud and Guy Laroche.

Fibre2fashion News Desk - India

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