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VF's 7 For All Mankind to open 2nd retail store in Alberta
Aug '11
7 For All Mankind, the Los Angeles-based premium denim-lifestyle brand, will open its second Alberta-based store at West Edmonton Mall on August 26, 2011. This is the brand's third retail store in Canada, following the March 2011 opening of its Chinook Centre store in Calgary and Yorkdale Shopping Centre in Toronto earlier this month. The brand currently operates more than 150 stores worldwide. West Edmonton Mall appeals to customers from a wide area and is home to many high-fashion retailers.

7 For All Mankind already maintains a faithful following in Canada and has been sold through high-end stores such as Holt Renfrew, Harry Rosen and Simons since 2003. Development plans in Canada include opening 10 to 15 stores over the next four years.

In addition to 7 For All Mankind's renowned denim collection, the store will offer the brand's sportswear collection, accessories and children's collection launching this Fall 2011. The children's collection, available in sizes 0 to 14 for girls and 0 to 16 for boys, features the same fits, finishes and fabrications as the men's and women's collections.

"West Edmonton has been carefully selected as our second location in Alberta as it allows us to showcase our product assortment in an environment that is reflective of the luxury lifestyle we are trying to convey. We are excited about being at West Edmonton Mall, whose reputation stretches well beyond the city of Edmonton. We plan to continue expansion in Alberta as premium locations become available," said Barry Miguel, President of 7 For All Mankind.

Seven For All Mankind, a division of VF Contemporary Brands Inc is the world's premiere brand of denim-lifestyle products. Founded in 2000, the Los Angeles-based denim company launched the premium denim craze due to its innovation of fit, fabric and finish. Seven For All Mankind offers denim, sportswear and accessories collections for both men and women. It also offers a denim collection for children.

7 For All Mankind

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