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Uniqlo Pop-Up's all over Manhattan
26
Aug '11
UNIQLO is happy to announce the opening of four state-of-the-art pop up Brand Shops to celebrate the new UNIQLO Flagships opening on Fifth Avenue at 53rd Street and 34th Street Herald Square this fall. New Yorkers will enjoy the many shopping locations throughout NYC where they will receive the best in customer service and top notch clothing.

The pop-up UNIQLO Brand Shop located in the Flat Iron at 155 Fifth Avenue, just opened; it will be followed by a second located at 1880 Broadway, and then followed by a third location at 2385 Broadway. Stay tuned for more UNIQLO Brand Shop locations in your area soon!

In addition to offering high quality products and signature customer service at the pop-up UNIQLO Brand Shops each location will feature a visually stimulating experience such as: luxurious cashmere collage mannequins, a snow machine testing the innovation in the Ultra Light Down items and an 18 TV monitor chandelier showcasing the best in UNIQLO web design. Each UNIQLO Brand Shop offers a unique view into the electrifying world of UNIQLO spreading across the city giving ALL New Yorkers the chance to take pleasure in the Made For All product philosophy.

The innovative UNIQLO CUBES, produced by HWKN and officially launched at the High Line Roller Rink on July 28th, was just the first stop in UNIQLO's journey across Manhattan. The roller rink offers New Yorkers a great outdoor summer activity to partake in while the Lot on Tap provides refreshing beverages for visitors to cool off with. With the addition of the illuminating UNIQLO CUBES, another layer of fun in the form of a shopping pit-stop makes this attraction the destination for summer fun.

Starting in September two new mobile UNIQLO CUBES will launch at exciting New York City festivals and will then travel around the city popping up at events such as the Hester Street Fair in the Lower East Side, Welcome Back to Columbia University Festival, Grand Central Fall Festival, Central Park Summerfest, Time Out New York DUMBO Arts Festival, New Yorker Festival and the New York City Wine & Food Festival. There will be a total of six UNIQLO CUBES traveling around the city making stops at your favorite summer events. Each UNIQLO CUBE will feature one of four key product categories including Heattech, Ultra Light Down, Cashmere or UT (UNIQLO T-Shirt Collaborations). The UNIQLO CUBES will serve as a key source for up to date brand festivities leading up to the flagship store openings in the fall.

“UNIQLO is proud to strengthen its ties to the New York community and through a variety of wide spreading pop up shops that sell high quality clothing at an affordable price.” says Shin Odake UNIQLO USA Chief Executive Officer, “We are excited to expand the UNIQLO reach throughout Manhattan while we gear up for the opening of two flagship locations this fall”.

Uniqlo


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