Home / Knowledge / News / Apparel/Garments / Bhu:sattva to organize a fashion show of organic clothing
Bhu:sattva to organize a fashion show of organic clothing
26
Aug '11
Rising Tradelink Limited (RTLL), an Ahmedabad, Gujarat-based company known for its bhu:sattva brand of organic clothing, is planning to organize a fashion event showcasing organic garments.

The fashion show is proposed to be held in collaboration with the Union Ministry of Environment and Forests (MoEF) and the Apparel Export Promotion Council (AEPC). The aim is to generate awareness regarding the business opportunities in organic clothing, as there are few producers of organic apparels in India.

Region-wise fashion shows are commonly held in India, but the RTLL-sponsored fashion show would be the first such show on eco-friendly fashion to be held in India.

Organic clothing is made from textile products that are made from raw materials grown naturally without the use of pesticides, fertilizers, radiation, sewage sludge or genetic engineering.

Mr. Jainam Kumarpal, the ecopreneur of RTLL, said, “There is a tremendous potential for exports of organic products, but these are currently produced in small quantities in India. Hence, there is a need to build awareness about these products and also to promote local brands and designers. This requires a platform so that fresh talent as well as celebrities might get attracted.”

At the recently held Lakme Fashion Week Winter Festive 2011, RTLL unveiled its line of organic garments called 'Geome trees' – combininig the 'desi khatla' embroidery of Gujarat with Mughal style geometrical and floral elements.

About the Geome trees collection, Mr. Kumarpal said, “The outfits are outstanding, despite having been created with very limited resources. Only organic fabrics and seven basic herbal dyeing shades were used.”

Under its brand bhu:sattva, the first-ever organic designer wear brand in India, RTLL sells its products through over 100 multi-designer stores across the country and abroad. It also sells its products through presence at the elitist chain of hotels and online portals.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search