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Lingerie leader expands to Baltic States and Belarus
29
Aug '11
Baci Lingerie, the leader in affordable luxury, announced it has signed an exclusive distribution agreement with JSC Lux Agency. JSC Lux Agency will feature Baci Lingerie in 15 of their own stores lingerie and lifestyle stores as well as open 50 mono brand stores over the next 6 years in the best locations in Estonia, Latvia, Lithuania and Belarus.

JSC Lux Agency is the largest and very successful wholesaler based in Lithuania, and distributes for a number of successful high-end beauty and fashion companies; such as prestigious watch brands. Baci Lingerie plans to utilize the strong resources JSC Lux Agency has established in their territory to take hold of the lingerie market.

The CEO of JSC Lux Agency comments: “We have wanted to get into the lingerie market for some time, but had not found the right product to invest in. Now we have Baci Lingerie, and we could not be more excited to not only enter the lingerie market, but take over. Together we plan to bolster the success of Baci Lingerie and stay #1 in our territory.”

Joy Menon, Director of Brand Communications for Baci Lingerie states: “We are very excited to be adding JSC Lux Agency to our growing list of global partners. We are confident that JSC Lux Agency will go above and beyond in providing the superior service that they are known for to our future Baci Lingerie customers.”

This September Baci Lingerie will be hosting the ILS in Las Vegas, and is excited to meet new potential partners.

Baci Lingerie


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