Home / Knowledge / News / Apparel/Garments / Greenbox + Disney tie up for children's clothing lines
Greenbox + Disney tie up for children's clothing lines
Aug '11
Greenbox, China's leading children's clothing brand and e-commerce platform, and Disney Consumer Products announced that they have formed an agreement that integrates Disney's most popular brands into Greenbox's children's clothing lines.

According to the agreement, starting today, Chinese consumers can visit the Greenbox website and purchase Disney-inspired children's clothing branded with the characters of three classic Disney franchises including Mickey Mouse, Winnie the Pooh and the Princess brands. The clothing lines, which are designed by Greenbox, will also be sold through third party channels including Taobao, China's top online marketplace.

The announcement was made at a special ceremony during the Disney, Greenbox “My Style of Princess” awards final at the Shanghai Golden Villa Hotel.

“Greenbox is honored to collaborate with Disney to offer our customers the chance to experience the most popular Disney brands with Greenbox designed apparel,” said Wu Fangfang, CEO of Greenbox. “This new agreement with Disney validates our unique brand position and tremendous growth potential and we look forward to working with Disney on future products and clothing lines.”

Backed by two rounds of financing totaling $18.8 million (120 million RMB) from international venture capital firm DCM and private equity firm Trustbridge Partners, Greenbox is the fastest growing online children's clothing brand in China. In just three years the company has achieved rapid growth in a newly competitive market with sales increasing four times year over year. In addition, according to sales data published by Taobao, Greenbox's in-house brands Miss de Mode, M.I.L Boy and Jenny Bear are the top three selling brands on Taobao in terms of revenues.

Disney chose to license its brands with Greenbox due to its strong brand position, unique clothing designs and attention to quality, as well as Greenbox's ability to reach the rapidly growing children's clothing market in China.

The children's clothing market in China reached $13.3 billion (85 billion RMB) in 2010, and is growing by 17 to 20 percent year over year according iResearch, a leading Internet research company in China. By 2015 it is estimated the industry will exceed $23.4 billion (150 billion RMB).

Established in March of 2006, Greenbox is China's leading online children's clothing brand whose business involves the design, development, production and sales of children's clothing. Greenbox's in-house brands include Miss de Mode, M.I.L Boy and Jenny Bear. To date Greenbox has received more than $18.8 million (120 million RMB) in financing from international venture capital firm DCM and private equity firm Trustbridge Partners.


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search