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Expansion of Tecasafe Plus
30
Aug '11
TenCate Protective Fabrics Americas, the market leader in inherently flame-resistant (FR) fabrics and knits for protective apparel, intensifies its strategic efforts to take the TenCate Tecasafe Plus product portfolio to a world-wide marketplace. The global demand for TenCate Tecasafe Plus is increasing because end-users look for the most economic protection in combination with outstanding performance, comfort and quality of FR fabrics. TenCate Tecasafe Plus has become the fabric of choice on many shores this year.

The TenCate Tecasafe Plus product portfolio has been successful in reaching various markets and continues to break new ground as it achieves new adoptions in programs, also in new geographical markets. TenCate Tecasafe Plus currently is in terms of sales the second largest product of TenCate Protective Fabrics, after the FR fabric of choice for end-users within the US military forces, TenCate Defender(TM) M.

Emerging markets for FR fabrics
Emerging markets are in general receptive for innovations. As a consequence TenCate Tecasafe Plus has been well received in various new markets (South America, Asia and Australia). To answer the need for superior FR fabrics in Southeast Asia, TenCate Protective Fabrics has built inventories there to ensure that the product will be readily available. TenCate has also added personnel in Asia to ensure a high level of personal customer attention.

Australia also added to the rapid growth of TenCate Tecasafe Plus as the product here continues to advance to prominence in the FR industry. Increased production capacity and supply chain partnerships have made TenCate Tecasafe Plus the most viable and innovative FR solution for the global market.

Increased brand awareness
With millions of yards already sold this year, TenCate Tecasafe Plus has seen increasing market share especially in South America where the TenCate Tecasafe Plus portfolio has proven very popular by offering an alternative to more traditional FR fabrics, and in a wide range of colors and weights. TenCate Tecasafe Plus 580, a 5.8 ounce shirting fabric, continues to be successful because of increased comfort and breathability while fulfilling the requirements of electric arc and flash fire standards. Where multi-risk protection, quality and comfort are needed, TenCate Protective Fabrics innovates to meet the customer needs.

Under the current market environment end-users especially look for the most economic solution. The combination of materials in TenCate Tecasafe Plus fabrics result in both a multi-risk / high performance approach at a much favourable price compared to more traditional alternatives. Besides in the defense market the TenCate brand is now also well recognized in industrial and institutional markets.


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