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Bali Intimate partners with Jennifer Rade
31
Aug '11
Bali, the No. 1 department store intimate apparel brand, announces the launch of its Live Beautifully Daily campaign, a national movement focused on helping women embrace how to LBD through the way they look and feel.

As part of the movement's kickoff, Bali has joined with Jennifer Rade, one of the country's top celebrity stylists, to encourage women to LBD. Bali will also donate up to $50,000 to its long-standing partner, The Breast Cancer Research Foundation, which plays a critical role in helping women with breast cancer LBD.

“The Bali brand inspires women to live beautifully by providing intimate apparel that looks great on and under clothes – helping to strengthen confidence,” said Rade. “My philosophy is similar to that of Bali: any woman can look and feel beautiful if she starts her day with confidence and with the goal to live beautifully.”

Bali, together with Rade, will provide tips on how women can customize their personal style to fit their body type and how to dress for every occasion – helping them feel beautiful on the inside and outside. This effort seeks to help women look and feel their best by wearing the right size bra and shapewear.

“Real beauty is more than just looks; it's a combination of confidence, style, personality and Living Beautifully Daily,” said Vicki Seawright, Bali marketing director. “The initiative invites all women to positively express Living Beautifully Daily by giving back to organizations that inspire their own members to LBD.”

Bali LBD Gives Back
In August, Bali launched its second-annual fundraising drive to support BCRF, a national nonprofit organization that helps increase public awareness about good breast health and whose mission is to achieve prevention and a cure for breast cancer in our lifetime. For every 25 new “likes” the Bali Facebook page received, the company donated $25. In fewer than two weeks, the brand reached its goal of 25,000 new fans and donated $25,000 to support BCRF's critical clinical and translational research at leading medical centers worldwide.

To continue the momentum, beginning in September, Bali will match donations to BCRF made by Bali Facebook fans, up to an additional $25,000, for a total donation of up to $50,000. Since beginning its partnership with BCRF in 2007, Bali has donated more than $200,000.

“The Breast Cancer Research Foundation is proud to partner with Bali Intimate Apparel, a company dedicated to supporting our work to advance ground-breaking research globally,” said Robbie Franklin, director of marketing, The Breast Cancer Research Foundation. “This commitment translates over to their customers, inspiring women to feel beautiful both on the inside and out, and empowering them to make informed decisions about their breast health.”

Bali Intimate Apparel is the No. 1 national intimate apparel brand in department and mid-tier stores. The Bali Intimate Apparel brand is part of HanesBrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali Intimate Apparel website.

Bali Intimate Apparel


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