Home / Knowledge / News / Apparel/Garments / Alok H&A to launch cricketer Brett Lee's 'Active Wear' brand
Alok H&A to launch cricketer Brett Lee's 'Active Wear' brand
31
Aug '11
Brett Lee, a well-known Australian cricketer, has joined hands with Alok H&A to launch his 'Active Wear' range in India. The collection is a value premium range and comprises track pants, shorts, tees, capris, bags and several other accessories.

H&A President Reshabh Raizada, said that the Brett Lee (BL) collection will be currently sold at select outlets in Mumbai and will be shortly made available in other cities too.

Lee, said to be amongst the fastest bowlers in cricket, is a very much admired personality in India. During the ICC Champions Trophy held in India during 2006, he recorded a duet “You're the One for Me”, with one of the Indian music legends Asha Bhosle.

The cricketer looks forward to woo his fans in India through launch of his Active Wear collection. He said that he is in India to promote the brand and through launch of the collection bearing his name by Alok H&A, they would cater to the wants of the customers.

He said that the collection has been devised after obtaining views of public as regards their needs when they exercise or go for a walk. Lee said that apparels should offer comfort to the wearers and according to him his clothing line provides the same.

In the next few weeks, H&A would display BL Active Wear and allied collections at its select outlets in Mumbai.

H&A Head Varun Jiwrajka said that Lee is Australia's renowned cricketer, who is highly popular in India, and H&A with its resolute sales and promotional endeavours would aid the BL brand to penetrate well amongst Indian customers.

Sunil O Khandelwal, Chief Financial Officer (CFO) of Alok H&A said that they plan to introduce a vibrant range of jackets for brand's autumn/winter collection. He added that the company already has accessories like bags, shoes, and belts under its 'FX' brand, and now the new segment would be added to it.

Alok H&A was constituted in 2007 to foray into local and retail business. H&A outlets are value retail stores, which are a complete solution for family's requirement for apparel, accessories and home textiles.

Prior to the alliance with Lee, H&A was offering economy fashion brands, but lacked active wear offerings, Mr. Jiwrajka said and added that it was for this reason that they partnered Brett Lee as the alliance was mutually beneficial. H&A would now be able to offer active wears for public at large under the BL label.

Presently, H&A operates 173 shop-in-shops and 204 Exclusive Brand Outlets (EBOs) across the country and is now all set for expansion.

The Group CFO stated that the brand is now stabilized in the market and with launch of the Active Wear collection its product portfolio is now complete. He said that the BL collection would be made available in 50 outlets initially and would be made available in all H&A stores later on.

Mr. Khandelwal revealed that the Group is also expanding the area of its select outlets to around 2,000-3,000 sq. ft. as it proposes to showcase its full capacity, while the outlets spreading on an area of 500-800 sq. ft. are likely to be transformed into more specialized stores. He said that they have already experimented doing this with their Mumbai high street Phoenix outlet.


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search