Alok H&A to launch cricketer Brett Lee's 'Active Wear' brand
31 Aug '11
4 min read
The company also proposes to increase the number of its outlets, including shop-in-shops, to 500 by March 2012. In addition, the company will also be setting up brand outlets in Tier II and Tier III cities.
Alok H&A CFO also revealed that the company would soon be adding an international brand to its portfolio. He said that they have already inked a joint venture deal in this regard and would soon launch the brand. The new brand, he said, would be launched in all H&A stores, MBOs (Multi-Brand Outlets) and large format stores.