Home / Knowledge / News / Apparel/Garments / Roots Taiwan 100 collection launched
Roots Taiwan 100 collection launched
01
Sep '11
As part of its great success in Asia, Roots officially launched a special collection in honour of Taiwan's 100th anniversary celebrations. Roots Co-Founder Michael Budman took part in a press conference and fashion show in Taipei to unveil the line of custom designed apparel based on the colours and flag of Taiwan.

The Roots Taiwan 100 collection kick off took place at the Westin Taipei hotel with a media event, fashion show and VIP reception. An extensive advertising campaign created intense anticipation ahead of the launch. It was featured in Taiwanese editions of GQ, Elle and Vogue magazines, on billboards and on the sides of Taipei city buses. Amid a huge media presence at the event, Asian celebrity TV personality Patty Hou presented the new collection. Also in attendance was Brendan Murphy, Deputy Director of the Canadian Trade Office in Tapei.

This is the first time Roots has created such a project in Asia where the Canadian brand has become increasingly popular in recent years. In Taiwan, Roots is by far the most successful Canadian lifestyle brand, operating 41 stores, with another five opening in 2011. Roots has a near-ubiquitous presence in the country with its distinctive sweatshirts a particularly common sight, worn by Taiwanese of all ages.

The new collection also coincides with the launch of ecommerce for customers in Taiwan, which initially will offer the centennial products, followed by the rest of Roots merchandise in the coming months.

The centennial collection is made up of premium products featuring custom labels and gold-plated zippers. It includes a T-shirt, sweatshirt, sweatpant, polo, track jacket and kids line. A custom Village Pack, passport holder and flag pouch were also designed for the occasion. The collection, which is accompanied by commemorative reusable shopping bags and a custom, gift-with-purchase umbrella, arrives in stores in September.

"Given how the Taiwanese have so warmly embraced Roots, making it one of the top brands in Taiwan, we wanted to show our appreciation by doing something special for this historic anniversary," says Michael Budman, who has previously been to Asia several times with fellow co-founder Don Green. "We're thrilled to be showcasing Taiwan on our clothing and leather products and hope this will become an annual collection similar to our Canada Day campaign back at home."

During his current visit, Michael is also exploring other opportunities for future Roots expansion in Asia. As part of the process, he will be meeting with Roots' Hong-Kong-based Asian partners Li & Fung Limited.

Taiwan, which makes up 99 per cent of the Republic of China, is home to 23 million people. It celebrates its national day on October 10.

Roots


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search