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Sofia city to have first Hennes & Mauritz store
Sep '11
H & M, Hennes & Mauritz AB (H&M), will be opening their first store in Bulgaria during March 2012. The store will be located at the best business location in the fashion conscious mall, The Mall, in the capital city Sofia.

The store will be a full concept store and will have a sales area around 2,200 square meters, distributed on two sales floors.

“We see this as a natural step in our expansion strategy; to now be able to offer our customers in Bulgaria a chance to buy fashion and quality at the best price. We see great potential for expansion in the country,” says Karl-Johan Persson, CEO at H&M.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 87,000 employees and more than 2,200 stores in 40 countries, including franchise markets.

Hennes & Mauritz AB (H&M)

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