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Smart phones & tablets enhance retail sales
Sep '11
Smart phones, though basically are for calling; have touch screen options, additional multimedia and computing features that places it close to a laptop. These hi-tech features enable customers to use smart phones for their shopping purposes.

Tablets, though are similar to smart phones have additional capabilities; more resembling a laptop. Its Wi-Fi nature allows users to surf the web, and do shopping as well.

Current trends reveal that smart phones and tablets are growing in popularity among customers, and are expanding into the business markets. They include variety of applications and are marketed as a point of sale solutions. It enables the retailers to offer a complete retail experience to their customers, and improve the supply chain accuracy.

Customers of today require a pleasant shopping experience along with a consistent product, and information across all channels. Retailers need to understand customer outlook, and prepare themselves to face the growing customer attitude by adopting novel shopping trends. They need to pursue smart customers with integrated, hi-tech experiences or will end up watching their stores succumb to competition.

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Fibre2fashion News Desk - India

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